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Bravo is getting into the scripted drama business with two new projects: 'Blueprint' and '30 Under 30.' At Bravo's upfront presentation in New York Tuesday monring network general manager Frances Berwick said "Blueprint" is about a gay/stright duo in the architechture and...
Posted to
The Business of Television
on Tue, Apr 14 2009
Filed under: Cable, Bravo, NBC Universal, Upfront, Frances Berwick, 30 Under 30, Blueprint
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Bravo has ordered “NYC Prep,” a docu-series about six privileged teenagers from Manhattan. The series will premiere June 16 at 11 p.m. before moving to its regular timeslot on June 23 at 10 p.m. “Bravo continues to intrigue audiences with real-life depictions of relatable characters who live in exclusive...
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The long legal battle over “Project Runway” came to a surprising end as producer Harvey Weinstein agreed to pay NBC Universal to move the award-winning show to Lifetime. The agreement clears the way for the sixth season of the show, which was shot during New York’s Fashion Week in February, to return...
Posted to
The Business of Television
on Wed, Apr 1 2009
Filed under: Cable, Bravo, NBC Universal, Project Runway, Lifetime, Andrea Wong, The Weinstein Company, Harvey Weinstein
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NBC Universal’s Jeff Gaspin, who in a former life created VH1’s landmark “Behind the Music” series, spends much of his time these days working behind the scenes. As president and chief operating officer of the Universal Television Group, Mr. Gaspin has one of the broadest portfolios in television. He...
Posted to
The Business of Television
on Sun, Mar 29 2009
Filed under: Broadcast, Cable, Digital, Syndication, Bravo, NBC Universal, Print Edition, Sci Fi Channel, USA, Jeff Gaspin, Universal Television Group
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Is Lynne a good mom? Is Gretchen just a gold-digger? Those are the questions that fans of “The Real Housewives of Orange County” on Bravo are chatting about on the mobile Web site for the show, a new-media venue that has seen its usage grow by leaps and bounds. While the television business is seriously...
Posted to
The Business of Television
on Sun, Mar 29 2009
Filed under: Cable, Digital, Bravo, Print Edition, Make Me a Supermodel, Top Chef, Bravo Digital Media, The Real Housewives of New York City, Lisa Hsia
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Maybelline New York has come aboard as a sponsor on the second season of Bravo’s “Make Me a Supermodel.” The exclusive, multiplatform sponsorship deal includes in-show product integration, in addition to a presence on-air and online in weekly webisodes, a “Make Me a Supermodel” Fantasy Game and exit...
Posted to
The Business of Television
on Wed, Mar 11 2009
Filed under: Cable, Advertising, Bravo, Make Me a Supermodel, Maybelline New York
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Bravo said it picked up a third season of the competition series “Shear Genius.” The network also officially announced it ordered a season of the new docu-series “Double Exposure.” Bravo is holding open calls for stylists interested in competing on “Shear Genius.” The viewership rose in the second season...
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Frances Berwick, general manager of Bravo, met early one morning last month with senior members of her research and marketing team to find compelling arguments the network can employ in its upfront presentations to advertisers. Various studies show that Bravo’s audience is growing increasingly upscale...
Posted to
The Business of Television
on Sun, Mar 1 2009
Filed under: Cable, Bravo, Print Edition, Project Runway, Queer Eye, GE, Double Exposure, Top Chef, Frances Berwick
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Isaac Mizrahi and Kelly Rowland will host Bravo’s competition series “The Fashion Show.” “The Fashion Show’s” professional designer contestants will have their fate determined in each week’s challenge by a studio audience and a panel of judges. IMG Fashion Senior VP Fern Mallis will serve as a judge...
Posted to
The Business of Television
on Thu, Feb 19 2009
Filed under: Cable, Bravo, 3 Ball Productions, The Fashion Show, Fern Mallis, Isaac Mizrahi, Kelly Rowland
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Bravo’s “Top Chef” reigned supreme among cable shows Wednesday night, taking the top spot and matching its previous season high. At 10 p.m., “Chef” scored a 1.8 rating/5 share among adults 18-49 and drew 3.3 million viewers, according to national ratings from Nielsen Media Research. The cooking competition...
Posted to
The Business of Television
on Thu, Feb 12 2009
Filed under: Cable, ESPN, Bravo, Comedy Central, TBS, TV Ratings, Chocolate News, House of Payne, South Park, Top Chef, Important Things With Demetri Martin
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Emeril Lagasse will serve as a guest judge on Bravo’s “Top Chef” on Feb. 18. The challenge, which will take place in New Orleans, will narrow the field from four contestants to three. The winner of “Top Chef: New York” will be revealed on Feb. 25 in a supersized episode. For the first time, viewers will...
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Handing a procedural win to NBC Universal in the case over “Project Runway,” a federal judge on Tuesday rejected Lifetime’s attempt to move the dispute out of state court. NBC Universal had sued to keep “Project Runway’s” production company, Weinstein Co., from moving the show to the Lifetime cable channel...
Posted to
The Business of Television
on Tue, Dec 23 2008
Filed under: Cable, Weinstein Co., Bravo, NBC Universal, Project Runway, Lifetime, NBCU
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Bravo has renewed “Flipping Out,” “The Rachel Zoe Project,” “Million Dollar Listing” and “Tabatha’s Salon Takeover.” “Flipping Out” and “Million Dollar Listing” will both enter their third seasons, while “The Rachel Zoe Project” and “Tabatha’s Salon Takeover” will start their second seasons. The series...
Posted to
The Business of Television
on Mon, Dec 8 2008
Filed under: Cable, Bravo, The Rachel Zoe Project, Tabatha’s Salon Takeover, Million Dollar Listing, Flipping Out
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NBC Universal is touting new research that shows marketers should maintain their advertising to women because they control the bulk of household spending and are looking for ways to shop smarter as the economy weakens. Susan Malfa, senior VP of ad sales for NBC Universal’s Bravo and Oxygen, points to...
Posted to
The Business of Television
on Sun, Nov 30 2008
Filed under: Advertising, iVillage, Women@NBCU, Bravo, NBC Universal, Print Edition, Lifetime, Oxygen, Susan Malfa
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Lifetime filed a new lawsuit in federal court as it seeks to unfreeze “Project Runway,” a series it acquired but is now enjoined from airing by a state court order. "This is the next step in our dispute with NBCU over the rights to ‘Project Runway,’” the cable channel said in a statement. “ We filed...
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Bravo announced a slew of projects in development at the network, in addition to the pickup of new fashion competition series “The Fashion Show.” Shows in development include the topical “Fashionality,” featuring some of New York’s biggest “tastemakers” as they explore popular topics in media and fashion...
Posted to
The Business of Television
on Thu, Oct 30 2008
Filed under: Cable, Bravo, Fashionality, Celebrity Sew-Off, The Fashion Show, Double Exposure, The Dubai Project, Polo
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Automaker Infiniti will be the exclusive sponsor of the 15th season of Bravo’s “Inside the Actors Studio,” hosted by James Lipton, the network said Thursday. The series premieres Nov. 3 with Goldie Hawn as its first guest. For the new season, “Inside the Actors Studio” is being redesigned on air and...
Posted to
The Business of Television
on Thu, Oct 30 2008
Filed under: Cable, Advertising, Bravo, Inside the Actors Studio, Automaker Infiniti
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Lifetime is trying to make a federal case out of “Project Runway.” Shortly before a judge was set to try to create an expedited schedule for NBC Universal’s lawsuit against the Weinstein Co. for moving “Project Runway” from Bravo to Lifetime, Lifetime asked that the case be moved to federal court, NBC...
Posted to
The Business of Television
on Fri, Oct 17 2008
Filed under: Cable, Weinstein Co., Bravo, NBC Universal, Project Runway, Lifetime
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Are people in the travel industry as crazy as chefs, fashion designers and real estate salesmen? We’ll find out when Bravo launches its newest upscale reality series, “First Class All the Way,” which premieres Nov. 3. “First Class All the Way” follows Sara Duffy, founder of a Los Angeles-based multimillion...
Posted to
The Business of Television
on Wed, Oct 1 2008
Filed under: Cable, Advertising, Bravo, Media Planner, MP, First Class All the Way
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The Weinstein Co. and Lifetime will not be able to promote, market or exhibit “Project Runaway” until further notice after a judge granted NBC Universal’s request for an injunction against the studio. NBC Universal sued the Weinstein Co. after it reached a deal to move the hit show to Lifetime from NBC...
Posted to
The Business of Television
on Fri, Sep 26 2008
Filed under: Cable, Weinstein Co., Bravo, NBC Universal, Project Runway, Lifetime