http://cs.entertainmentcareers.net/blogs/tvbiz/archive/2009/05/30/changing-lanes-in-the-media-game.aspxOften in this feature we have written about changes in media usage. As TelevisionWeek changes from a print publication into a Web-only existence, it seems fitting to wrap up this print column with a discussion of change, and how to maximize your TV advertisingenCommunityServer 2008.5 SP2 (Build: 40407.4157)