The Business of Television : YouTube

YouTube Gets Flexible to Pull in Network Partners

News — Tue, 26 May 2009 03:30:00 GMT

As YouTube tries to win over television programmers and the brand advertisers that want to sponsor their shows, the site is offering more flexible terms for providers of premium TV content. The new inducements? Functionality that lets programmers run...(read more)

YouTube LLC: YouTube

News — Mon, 18 May 2009 03:03:00 GMT

In just four years since its founding, YouTube has grown into the world’s most popular video-sharing site. Its emergence as a valuable communications channel has earned a Peabody Award for what the Peabody board called “embodying and promoting democracy...(read more)

YouTube Stays on Top Despite Hulu’s Rapid Growth, Nielsen Says

News — Thu, 14 May 2009 22:03:21 GMT

YouTube remains the No. 1 online video site, even as Hulu continues to grow exponentially, Nielsen Online reports. Hulu is the fastest-growing site among Nielsen Online’s top 10 video brand sites, which include YouTube, Yahoo!, Fox Interactive Media,...(read more)

NATPE Sets LATV for July 8-9; YouTube’s Hoffner to Keynote

News — Thu, 23 Apr 2009 20:24:07 GMT

NATPE has scheduled its third annual LATV Fest for July 8-9 at the Hyatt Regency Century Plaza in Los Angeles. Jordan Hoffner, director of content partnerships for YouTube, will give the opening keynote address. Confirmed speakers and panelists for the...(read more)

Chart: Top U.S. Streaming Video Sites

News — Wed, 22 Apr 2009 03:00:00 GMT

YouTube continues to dominate the world of online video, delivering more than 5 billion streams in March. Hulu, the No.2 site, generated a fraction of YouTube’s activity, according to Nielsen figures for the month. A list of the top streaming sites follows...(read more)

Google Teams With CBS, MGM on YouTube, Launches TV Ads Online

News — Fri, 17 Apr 2009 02:52:30 GMT

Google has teamed up with professional content companies including CBS and MGM, to offer long-form movie and TV content on the Web video giant YouTube. Among the studios and content creators already on board are Crackle, Lionsgate, Starz, the BBC, among...(read more)

Web Video Viewing Increases

News — Mon, 13 Apr 2009 20:36:11 GMT

Web-video consumption among U.S. online audiences rose 2% in unique viewers (130 million) and almost 9% in total streams (9.7 billion) for March over the month before, Nielsen Online VideoCensus said. Streams per viewer (74.4) increased almost 7% and...(read more)

TVGuide.com Helps Users Navigate Online TV Muddle

News — Mon, 06 Apr 2009 03:23:00 GMT

As the route to finding television shows online grows more cluttered and confusing every day, several Web sites have seized the increased opportunities to guide Internet users through that intricate maze. TVGuide.com, for one, has capitalized on viewers...(read more)

Column: The Rich Get Richer, the Big Get Bigger

News — Mon, 06 Apr 2009 03:20:00 GMT

It’s officially become a two-horse race to win the premium programming crown on the Web. You probably know who the equines are, but I’ll name names anyway: YouTube and Hulu. OK, those sites are already pretty much the dominant homes of online video. But...(read more)

Peabody Awards Honor ‘Lost’, ‘SNL,’ HBO Shows

News — Wed, 01 Apr 2009 18:45:32 GMT

ABC’s “Lost,” NBC’s “Saturday Night Live” and HBO’s “Entourage” and “John Adams” are among the television programs being honored with a 2008 Peabody Award. AMC’s critical darling “Breaking Bad” will also receive a Peabody Award, as will Nick’s “Avator...(read more)

Deal Puts Disney, ESPN Content on YouTube

News — Tue, 31 Mar 2009 03:33:55 GMT

Disney Media Networks has signed a deal with Google’s YouTube that will bring short-from content from various Disney properties to the Web video giant. As part of the deal, clips from the Disney-ABC Television Group and ESPN will begin to appear on the...(read more)

YouTube Tops Sites in Total Streams

News — Thu, 12 Mar 2009 19:29:32 GMT

YouTube had the most total streams and unique viewers for February among top U.S. online brands, according to Nielsen Online. The Web site garnered 5.2 billion total streams and 88 million unique visitors. Hulu came in second for total streams with 309...(read more)

YouTube Saw 100 Million-Plus U.S. Viewers in January

News — Wed, 04 Mar 2009 23:45:39 GMT

For the first time, YouTube has surpassed 100 million U.S. monthly viewers, according to new comScore information. The Web video giant logged 100.9 million U.S. viewers during the month of January. Viewers averaged 62.6 clips each, bringing the site’s...(read more)

Web Video Producers Note Higher Ad Rates With Ad Sense

News — Mon, 23 Feb 2009 03:33:00 GMT

Some online video producers are selling advertisements through Google’s Ad Sense for Video program at nearly three times the rates most creators say they’re earning on Google-owned YouTube. Online health information network Health Guru Media is realizing...(read more)

Column: How to Pull the Plug on Satellite or Cable

News — Mon, 09 Feb 2009 03:33:00 GMT

On soap operas, the sexy leads will often kiss, date, mate, hiss, throw things, break up, make up and kiss again. And that works on a soap. But the whole on-again-off-again thing isn’t quite so cute when it comes to the digital television transition....(read more)