The Business of Television : Web Video

Video: Novel Approach to Marketing Books

News — Wed, 20 May 2009 19:24:52 GMT

Publishers and authors are stepping up their game when it comes to online video. The young adult genre is taking the lead with new creative experiments in Web video to promote books like Jay Asher’s “Thirteen Reasons Why,” Alyson Noel’s “Evermore” and...(read more)

Chart: U.S. Online Video Usage

News — Wed, 13 May 2009 12:00:00 GMT

Viewing of streaming video continues to grow at an extremely rapid rate. Figures from Nielsen for April show that while there was a slight decrease in the number of unique viewers watching Web video, those who are clicking for content are seeing many...(read more)

VCs Stay Bullish on Web Video Startups

News — Mon, 13 Apr 2009 04:23:00 GMT

In the midst of a deep recession, venture capitalists are still opening their wallets for Internet television startups. More than $80 million in venture money poured into the online video sector in the first quarter of 2009, about the same amount as in...(read more)

Comcast’s Roberts: Web Video Comes in Peace

News — Wed, 01 Apr 2009 20:49:51 GMT

Brian Roberts, CEO of Comcast, the nation’s largest cable company, says that Web video can be a friend of the cable industry. Taking part in the opening session at the National Cable and Telecommunications Association’s Cable Show in Washington, D.C....(read more)

Video: Differentiating Web and TV

News — Wed, 25 Mar 2009 21:09:05 GMT

Is the bathroom verboten when it comes to watching online video? How do you actually pronounce user-generated content—without sounding silly? And what’s the secret sauce that makes Web video a different beast than TV? Daisy Whitney sent Lori Harfenist...(read more)

TV Everywhere—As Long as Pay for View

News — Mon, 02 Mar 2009 17:01:42 GMT

Jeff Bewkes hopes to put more TV on the Internet, but he's going to make consumers prove they've paid for it. Time Warner, the largest owner of cable networks including TNT, Cartoon Network, CNN and HBO, sat back and watched as broadcasters such...(read more)

Internet Television Moves to Center Stage

News — Mon, 02 Mar 2009 03:00:00 GMT

Since online video is one of the few advertising mediums expected to grow this year, it will be a closely watched marketing category. According to eMarketer, Web video advertising spending will rise 45% to $850 million in 2009, a year in which most other...(read more)

Video: Online Video Becoming a Universal Medium

News — Tue, 17 Feb 2009 21:09:33 GMT

Everyone’s a video producer these days. Media companies and television networks are launching Web shows regularly, but so are universities and zoos. The San Diego Zoo and the Rhode Island School of Design both recently launched Internet TV projects to...(read more)

2009 Looks Like Make-or-Break for Web Video Companies

News — Mon, 16 Feb 2009 03:40:00 GMT

If 2008 was a boom year for Web video, then 2009 looks to be a bust. While advertising dollars directed to Internet television are projected to grow 45% this year, experts nonetheless expect the recession to considerably thin the ranks of digital studios...(read more)

Sponsors Bolster Web Series’ Chances

News — Thu, 29 Jan 2009 18:45:27 GMT

Having a sponsor attached to a Web series doesn’t mean it automatically will receive a production green light, but it definitely helps build the case for a program, CBS Interactive executive Anthony Soohoo said during a panel at NATPE today. Mr. Soohoo...(read more)

Video: What Does CBS Have in Mind for the Web?

News — Wed, 28 Jan 2009 17:27:49 GMT

Does anyone know where the broadcast networks stand when it comes to making original series for the Web? You’ll get a different story depending on whether you talk to CBS, ABC or NBC. CBS pulled the plug on original Web series “WallStrip” and “Moblogic...(read more)

Hulu Buys First Super Bowl Ad

News — Mon, 26 Jan 2009 22:26:52 GMT

Online video site Hulu will be running its first Super Bowl ad this weekend, the company announced today. Hulu did not disclose any details, but issued a media alert stating, “During Super Bowl XLIII this Sunday, look for the launch of Hulu’s ad campaign...(read more)

MySpace, Endemol Link for Web Wedding Series

News — Mon, 19 Jan 2009 16:04:12 GMT

Social networking site MySpace has partnered with production shop Endemol to create a new interactive reality Web series called “Get Married on MySpace,” the companies announced today. The show will award a free wedding to one couple in the United States...(read more)

Video: Peeking Into the Future

News — Mon, 22 Dec 2008 20:09:53 GMT

What’s on the horizon in new media in 2009? Daisy Whitney offers her five predictions for the year ahead in the New Media Minute. Hint: They involve mobile phones, Netflix, the world beyond our borders, George and a newly formed army of cord-cutters....(read more)