The Business of Television : Media Planner

Changing Lanes in the Media Game

News — Sat, 30 May 2009 23:18:00 GMT

Often in this feature we have written about changes in media usage. As TelevisionWeek changes from a print publication into a Web-only existence, it seems fitting to wrap up this print column with a discussion of change, and how to maximize your TV advertising...(read more)

Web Firm Gets Revved Up by TV Commercials

News — Wed, 27 May 2009 12:00:00 GMT

Maybe it takes a company rooted in new media to really love the things that old media, like network television, can accomplish. Web hosting and domain name company Go Daddy was the sponsor of ABC’s coverage of one of the grand old spectacles of sports...(read more)

DVR Research Institute Study: More Info Needed

News — Wed, 27 May 2009 12:00:00 GMT

When it comes to TV advertising there is, according to advertising executives (advertisers and agencies) that participated in a recent survey from the DVR Research Institute, no greater threat to effectiveness than the advent of digital video recorders...(read more)

Spike Presents ‘Guys Choice’

News — Wed, 27 May 2009 12:00:00 GMT

NBA scoring leader Dwayne Wade, UFC heavyweight champ Brock Lesnar and comedian Sacha Baron Cohen are Spike TV’s kind of guys. Those men will be among the winners and presenters at Spike’s third annual “Guys Choice” awards special. “‘Guys Choice’ is a...(read more)

More Than Media in Hanrahan’s World

News — Wed, 20 May 2009 12:00:00 GMT

Getting promoted to VP at Starcom isn’t the only big change in Magen Hanrahan’s life lately. She also recently got engaged, and that’s been a focal point for her for the last few weeks. Her fiancé isn’t in advertising or media and that’s just fine with...(read more)

Chart: Most-Watched TV Commercials on Broadcast TV

News — Wed, 20 May 2009 12:00:00 GMT

It pays to advertise in ABC’s top drama, “Grey’s Anatomy.” According to TiVo’s StopWatch ratings service, eight of the top 10 most-watched commercials aired during the medical show. But TiVo notes the most-watched commercial didn’t air in the top-rated...(read more)

A Geek’s-Eye View of Making Movie Magic

News — Wed, 20 May 2009 12:00:00 GMT

What could be geekier than being a fan of “Star Wars”? How about having a deep interest in knowing all about the technology used in making famous science fiction films? Science Channel calls its new series “Science of the Movies,” which debuts May 26...(read more)

J&J Finds Way to Get Under ‘90210’s’ Skin

News — Wed, 20 May 2009 12:00:00 GMT

The CW has been working to find a place not only in the hearts of 18- to 34-year-old women, but also in the hearts of advertisers who target them. The network, which holds its upfront presentation in New York on Thursday, has showed its advertiser friendliness...(read more)

Breaking the Category Paradigms

News — Mon, 18 May 2009 03:00:00 GMT

One of the most powerful ways marketers can create impact in the marketplace is to reconfigure their offerings in a way that breaks with conventional category paradigms. When that reconfiguration provides consumers with more or better options than were...(read more)

A Funny Thing About the Shortage of Comedies

News — Wed, 13 May 2009 12:00:00 GMT

As the broadcast networks prepare to unveil their schedules for the 2009-10 season to advertisers in New York next week, Magna has taken a look at what was once a TV staple: the sitcom. Steve Sternberg, executive VP for audience analysis at Magna, a division...(read more)

A Talk Brings Kelley Into the Agency Business

News — Wed, 13 May 2009 12:00:00 GMT

Jacki Kelley had worked with media agencies, but never for one before joining Universal McCann North America as president last week. “I have considered them close partners for my entire career,” says Ms. Kelley, who worked for a number of media companies...(read more)

Animal Planet Gets Catty

News — Wed, 13 May 2009 12:00:00 GMT

Dogs may whisper, but cats and their owners have concerns as well. Animal Planet is bringing back “Housecat Housecall” for a second season beginning June 6. Episode of the 12-week series profile cat-owning families who work with host Dr. Katrina Warren...(read more)

Chart: U.S. Online Video Usage

News — Wed, 13 May 2009 12:00:00 GMT

Viewing of streaming video continues to grow at an extremely rapid rate. Figures from Nielsen for April show that while there was a slight decrease in the number of unique viewers watching Web video, those who are clicking for content are seeing many...(read more)

‘Biggest Loser’ Talks Turkey for Jennie-O

News — Wed, 06 May 2009 12:00:00 GMT

“The Biggest Loser” has proven to be a big winner for Jennie-O Turkey Store. The NBC series, which chronicles the efforts of overweight people trying to reduce their size and improve their health, might not seem the most appetizing place to advertise...(read more)

McMahon Makes Barter Grow at Orion

News — Wed, 06 May 2009 12:00:00 GMT

Instead of going into the secretive world of the CIA, Brian McMahon wound up in the mysterious world of media barter. Mr. McMahon, CEO at Orion Trading, part of Interpublic Group’s Mediabrands unit, says barter is a service that many clients like as a...(read more)