The Business of Television : Advertising

A Win-Win for ‘Biggest Loser’

News — Sat, 30 May 2009 23:25:00 GMT

With seven seasons under its belt, NBC’s “The Biggest Loser” is still growing—particularly in developing alternative revenue streams beyond advertising. “Loser’s” consumer-product lines, which include items such as CDs, weight-loss plans, DVDs, workout...(read more)

Guest Commentary: An Invitation to Advertisers, From Your Pals at the Networks

News — Sat, 30 May 2009 23:21:00 GMT

TO: Our advertisers FROM: CBS, Fox, ABC, NBC and the CW RE: This year’s TV upfront You’ve been singing the same song for months: Money is tight. You want price rollbacks. You’ve got no reason to put down cash early when scatter looks so cheap and is so...(read more)

Changing Lanes in the Media Game

News — Sat, 30 May 2009 23:18:00 GMT

Often in this feature we have written about changes in media usage. As TelevisionWeek changes from a print publication into a Web-only existence, it seems fitting to wrap up this print column with a discussion of change, and how to maximize your TV advertising...(read more)

Lippin, jLINE Team on Branding Project

News — Thu, 28 May 2009 19:11:34 GMT

Public relations firm The Lippin Group is partnering with The jLINE Group to expand Lippin’s branding initiative “Brand2Hollywood,” the companies announced. The Lippin Group’s focus with Brand2Hollywood is to bring together possible sponsors with potential...(read more)

Web Firm Gets Revved Up by TV Commercials

News — Wed, 27 May 2009 12:00:00 GMT

Maybe it takes a company rooted in new media to really love the things that old media, like network television, can accomplish. Web hosting and domain name company Go Daddy was the sponsor of ABC’s coverage of one of the grand old spectacles of sports...(read more)

DVR Research Institute Study: More Info Needed

News — Wed, 27 May 2009 12:00:00 GMT

When it comes to TV advertising there is, according to advertising executives (advertisers and agencies) that participated in a recent survey from the DVR Research Institute, no greater threat to effectiveness than the advent of digital video recorders...(read more)

Broadcast Networks Holding Firm on Upfront Ad Pricing

News — Fri, 22 May 2009 20:36:24 GMT

With the television industry slogging through the worst economy in decades, the broadcast networks put their best foot forward at the upfront, then braced for long negotiations with media buyers and advertisers. “I’m surprised by how normal everything...(read more)

Turner’s Spielberg, Bochco and James Projects Crash Broadcast Upfront

News — Wed, 20 May 2009 13:15:41 GMT

Turner Broadcasting announced new original series projects with Steven Spielberg, Steven Bochco and Kevin James. Turner, which is crashing the broadcast networks’ upfront advertising sales week with a presentation of its own Wednesday, has been pumping...(read more)

More Than Media in Hanrahan’s World

News — Wed, 20 May 2009 12:00:00 GMT

Getting promoted to VP at Starcom isn’t the only big change in Magen Hanrahan’s life lately. She also recently got engaged, and that’s been a focal point for her for the last few weeks. Her fiancé isn’t in advertising or media and that’s just fine with...(read more)

Chart: Most-Watched TV Commercials on Broadcast TV

News — Wed, 20 May 2009 12:00:00 GMT

It pays to advertise in ABC’s top drama, “Grey’s Anatomy.” According to TiVo’s StopWatch ratings service, eight of the top 10 most-watched commercials aired during the medical show. But TiVo notes the most-watched commercial didn’t air in the top-rated...(read more)

J&J Finds Way to Get Under ‘90210’s’ Skin

News — Wed, 20 May 2009 12:00:00 GMT

The CW has been working to find a place not only in the hearts of 18- to 34-year-old women, but also in the hearts of advertisers who target them. The network, which holds its upfront presentation in New York on Thursday, has showed its advertiser friendliness...(read more)

NBC Went to Oprah Before Leno for Prime Time

News — Wed, 20 May 2009 02:38:32 GMT

Before deciding to put Jay Leno in prime time, NBC offered its 8 p.m. timeslot to Oprah Winfrey. NBC Universal CEO Jeff Zucker said that the notion of Oprah having a nightly show in prime time wasn’t a new idea. NBC talked to Ms. Winfrey about two years...(read more)

Kimmel Quips as ABC Touts Power of Broadcast TV to Ad Buyers

News — Tue, 19 May 2009 23:33:00 GMT

Like Fox on Monday, ABC on Tuesday went before advertisers and media buyers to pitch the mighty power of broadcast TV and show off some of the new shows that will be on its fall schedule. “Television is the strongest advertising medium available today...(read more)

History Special to Reveal Revolutionary Fossil, Sponsored by Ally Bank

News — Tue, 19 May 2009 19:05:33 GMT

History plans to air a special on the discovery of a 47 million-year-old primate fossil that scientists say will revolutionize the understanding of evolution. “The Link” will air May 25 at 9 p.m., with limited commercial interruptions under a sponsorship...(read more)

NBC Upfront: Splitting Seasons, Lots of Leno

News — Tue, 19 May 2009 15:59:16 GMT

NBC is splitting its new series offerings between fall and winter, limiting its fourth-quarter debuts to two new dramas, one new sitcom—and a whole lot of Jay Leno. The network also has passed on scheduling "Medium" and "My Name Is...(read more)