Original Web programming can be a real business—as long as each project has a business model that keeps costs in line with revenue and contemplates enough distribution to satisfy advertisers. That was the upshot of a panel populated by television executives...
Filed under: Digital, LATV Fest, YouTube, LATV Festival, Reveille, Moviefone, RDF USA, AOL Television, Bennett Group, Kristin Rolla, Howard Owens, Darren Chuckry, Jordan Hoffner, Max Benator