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The CW Lives!

OMFG: Three years and nearly 1,000 days after it launched, The CW finally seems to have found its identity—and, more importantly, questions about its viability are fading away. Building on the momentum of 2-year-old pop culture sensation “Gossip Girl...

Published Sun, Mar 1 2009 10:35 PM by News

Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, Bruce Rosenblum, Nancy Tellem, One Tree Hill, America's Next Top Model, Supernatural, Melrose Place, The Game, John Maatta, Everybody Hates Chris, WWE Smackdown!, Thom Sherman
CW Signals It’s Sticking Around by Renewing 6 Series

In the clearest sign yet that The CW will live to fight another season, the network has given early renewals to a half-dozen existing series, including Superman drama “Smallville.” The CW President Dawn Ostroff began telephoning executives at Warner Bros...

Published Tue, Feb 24 2009 2:21 PM by News

Filed under: Broadcast, The CW, 90210, Dawn Ostroff, Gossip Girl, One Tree Hill, Light Years, Supernatural, Smallville, Melrose Place, America’s Next Top Model, Vampire Diaries, Lily, The Beautiful Life
Did TV Audience Return?

Some might say the beginning of the 2008-09 broadcast TV season marked a return to business as usual. With the writers strike a distant memory, the broadcast networks are back in the business of providing quality, regularly scheduled programming with...

Published Sun, Jan 25 2009 9:34 PM by News

Filed under: Fringe, Broadcast, Fox, ABC, CBS, NBC, Desperate Housewives, The CW, 30 Rock, Print Edition, One Tree Hill, Worst Week
Hulu as Taste Tester

Both Hulu and YouTube increased the number of videos their Web sites delivered in November, but the much smaller of the two is resting its fortunes on traditional television programming. In fact, a look at the most-viewed TV shows on Hulu underscores...

Published Sun, Jan 4 2009 10:04 PM by News

Filed under: Digital, YouTube, The Office, Family Guy, Hulu, Print Edition, Gossip Girl, SNL, One Tree Hill, House, Arrested Development, American Dad, Grey’s Anatomy, It's Always Sunny in Philadelphia
‘Week,’ ‘Chuck’ Among the Most Engaging Shows

In time for the holiday season, we are celebrating a quintet of broadcast network prime-time series. These programs, one from each network, achieved the highest program engagement score among adults who live in households with children present. Scores...

Published Sun, Dec 14 2008 9:23 PM by News

Filed under: Broadcast, Fox, ABC, CBS, NBC, Desperate Housewives, The CW, Chuck, Print Edition, One Tree Hill, Worst Week, Prison Break
Ratings Declines Define Nov. Sweeps

This year’s November sweeps ratings period, buffeted by economic upheaval and declining statistical relevance to networks, saw ABC and CBS on top in adults 18-49 and total viewers, respectively. Only smaller networks The CW and MyNetworkTV avoided audience...

Published Sun, Nov 30 2008 10:42 PM by News

Filed under: Broadcast, Fox, ABC, CBS, NBC, The CW, 30 Rock, Print Edition, Heroes, MyNetworkTV, Gossip Girl, One Tree Hill, TV Ratings, House, Smackdown, 24: Redemption
DVR Use Varies by Show Genre, Study Says

There is a correlation between program type and the level of digital video recorder playback a show gets, according to a new analysis by a leading media agency. Steve Sternberg, executive VP at Magna Global, said nearly all action and sci-fi drama show...

Published Thu, Nov 6 2008 2:23 PM by News

Filed under: Fringe, Broadcast, The Office, Pushing Daisies, Desperate Housewives, Dirty Sexy Money, 90210, Chuck, My Own Worst Enemy, Heroes, Gossip Girl, Lipstick Jungle, DVR, One Tree Hill, Supernatural, Smallville, Magna Global, Terminator: The Sarah Connor Chronicles, Steve Sternberg, Priviledged, Prison Break, Ghost Whisperer
CW/Honda Sweepstakes Dubbed Broadcast’s Biggest

The CW and Honda are teaming up for what they call the largest sweepstakes in broadcast history. To enter, all one must do is watch The CW’s prime-time schedule from Sept. 29 through Oct. 2 to have an opportunity to win a 2009 Honda Fit. During the contest...

Published Mon, Sep 22 2008 3:55 PM by News

Filed under: Broadcast, The CW, 90210, Gossip Girl, One Tree Hill, Honda, CWickies
The Insider: Home On and Off ‘Hill’

An honest-to-goodness family thrives at “One Tree Hill.” The CW’s sudsy and often heart-wrenching drama has created real history and roots in Wilmington, N.C., the youthful coastal town where it is filmed. The EUE Screen Gems studio drew the cast and...

Published Sun, Sep 21 2008 10:05 PM by News

Filed under: Broadcast, Print Edition, Insider, Wilmington, One Tree Hill
'One Tree Hill's' Schwahn on Getting to Season Six

TelevisionWeek National Editor Michele Greppi recently interviewed “One Tree Hill” creator and executive producer Mark Schwahn as he was about to fly east to Wilmington, N.C., where his series is shot, to work on an episode that would involve a USO concert...

Published Sun, Sep 21 2008 10:04 PM by News

Filed under: Broadcast, The CW, Dawn Ostroff, Wilmington, Mark Schwahn, The WB, UPN, One Tree Hill

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