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March Madness for Marketers

The NCAA Men’s Basketball Tournament is March Madness for marketers, too. TNS Media Intelligence estimates that over the past 10 years, 300 advertisers have spent more than $4.2 billion on CBS’ coverage of the road to the Final Four and the ultimate college...

Published Wed, Mar 11 2009 7:00 AM by News

Filed under: Advertising, CBS, Media Planner, NCAA, TNS Media Intelligence, March Madness

CBS Capitalizes on Commercial Ratings

Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s...

Published Wed, Jan 21 2009 6:00 AM by News

Filed under: Broadcast, Advertising, CBS, Media Planner, TV Ratings, C3

CBS Blows Own Horn for Restaurant

No one does product integration like a network does product integration for itself. Last week, CBS unveiled the CBS Scene Restaurant & Bar, located next to the New England Patriots football stadium in Foxborough, Mass. Networks have gone into the...

Published Wed, Sep 10 2008 7:03 AM by News

Filed under: Broadcast, CBS, Media Planner

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March Madness for Marketers

CBS Capitalizes on Commercial Ratings

CBS Blows Own Horn for Restaurant