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Cable Show ’09: Canoe Update on Addressable Advertising

The cable industry’s push to add value to its advertising by making it addressable may go public in as little as six weeks. Canoe Ventures, owned by the big cable operators, will allow marketers to buy a national ad and send different messages to different...

Published Sun, Apr 5 2009 10:50 PM by News

Filed under: Cable, Advertising, Print Edition, NCTA, Canoe Ventures, Cable Show, David Verklin
Cable on Verge of National Addressable Ads

Canoe Ventures expects to announce its first national addressable advertising product in about six weeks, company President David Verklin said. Speaking at the National Cable & Telecommunications Association’s Cable Show '09 in Washington Friday...

Published Fri, Apr 3 2009 10:45 AM by News

Filed under: Cable, Advertising, NCTA, Canoe Ventures, David Verklin, addressable ads
Promax|BDA’s June Show Promises Obama Adviser, Canoe’s Verklin, More

Promax|BDA has lined up Obama campaign strategist Jim Margolis, Canoe Ventures CEO David Verklin and other thought leaders for its June conference to talk to television marketers and design professionals about remaining creative in the face of difficult...

Published Sun, Mar 22 2009 10:53 PM by News

Filed under: Advertising, Print Edition, Jim Margolis, Canoe Ventures, David Verklin, Promax|BDA

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