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Cable Show ’09: Canoe Update on Addressable Advertising

The cable industry’s push to add value to its advertising by making it addressable may go public in as little as six weeks. Canoe Ventures, owned by the big cable operators, will allow marketers to buy a national ad and send different messages to different...

Published Sun, Apr 5 2009 10:50 PM by News

Filed under: Cable, Advertising, Print Edition, NCTA, Canoe Ventures, Cable Show, David Verklin
Cable on Verge of National Addressable Ads

Canoe Ventures expects to announce its first national addressable advertising product in about six weeks, company President David Verklin said. Speaking at the National Cable & Telecommunications Association’s Cable Show '09 in Washington Friday...

Published Fri, Apr 3 2009 10:45 AM by News

Filed under: Cable, Advertising, NCTA, Canoe Ventures, David Verklin, addressable ads
Cable Needs More Than a Canoe to Dent Ad Market

Cable operators have been talking a lot about the kind of advance advertising their digital systems can make possible. Earlier this year they banded together to form Canoe Ventures, a joint effort to create a national unified platform for interactive...

Published Tue, Nov 11 2008 5:00 PM by News

Filed under: Cable, Advertising, Media Planner, Canoe Ventures, Pike & Fischer, MSOs

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