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J&J Finds Way to Get Under ‘90210’s’ Skin

The CW has been working to find a place not only in the hearts of 18- to 34-year-old women, but also in the hearts of advertisers who target them. The network, which holds its upfront presentation in New York on Thursday, has showed its advertiser friendliness...

Published Wed, May 20 2009 7:00 AM by News

Filed under: Broadcast, Advertising, Media Planner, The CW, 90210, Johnson & Johnson
The CW Lives!

OMFG: Three years and nearly 1,000 days after it launched, The CW finally seems to have found its identity—and, more importantly, questions about its viability are fading away. Building on the momentum of 2-year-old pop culture sensation “Gossip Girl...

Published Sun, Mar 1 2009 10:35 PM by News

Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, Bruce Rosenblum, Nancy Tellem, One Tree Hill, America's Next Top Model, Supernatural, Melrose Place, The Game, John Maatta, Everybody Hates Chris, WWE Smackdown!, Thom Sherman
Q&A: CBS, Warner Bosses Talk About Their Baby, The CW

The CW is sticking with the script. That’s the word from CBS Corp.’s Nancy Tellem and Warner Bros.’ Bruce Rosenblum, the executives responsible for overseeing their companies’ interests in the 3-year-old network. While broadcasters such as NBC and MyNetworkTV...

Published Sun, Mar 1 2009 10:30 PM by News

Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, CBS Corp., Warner Bros., Bruce Rosenblum, Nancy Tellem
Can CW’s Ostroff Extend the Streak?

It’s unlikely The CW’s Dawn Ostroff will ever forget just how important “Gossip Girl” has been to her success. The network’s president of entertainment is constantly reminded of the “Gossip” gang—and not just because the Internet can’t get enough of the...

Published Sun, Mar 1 2009 10:25 PM by News

Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, Melrose Place
CW Signals It’s Sticking Around by Renewing 6 Series

In the clearest sign yet that The CW will live to fight another season, the network has given early renewals to a half-dozen existing series, including Superman drama “Smallville.” The CW President Dawn Ostroff began telephoning executives at Warner Bros...

Published Tue, Feb 24 2009 2:21 PM by News

Filed under: Broadcast, The CW, 90210, Dawn Ostroff, Gossip Girl, One Tree Hill, Light Years, Supernatural, Smallville, Melrose Place, America’s Next Top Model, Vampire Diaries, Lily, The Beautiful Life
Complete PaleyFest Lineup Revealed

The William S. Paley Television Festival will host panels celebrating shows including “The Big Bang Theory,” “The Mentalist,” “90210” and a combined evening for “Battlestar Galactica” and prequel “Caprica.” The full lineup, announced today by the Paley...

Published Wed, Feb 18 2009 12:55 PM by News

Filed under: Fringe, Broadcast, Cable, Digital, Dollhouse, Dr. Horrible's Sing-Along Blog, Pushing Daisies, Desperate Housewives, The Big Bang Theory, 90210, Swingtown, The Mentalist, Paley Center for Media, True Blood, It’s Always Sunny in Philadelphia, Battlestar Galactica, The Hills, Big Love, Caprica, PaleyFest
Critics Have Harsh Words for Networks

The people who get paid to watch TV probably would prefer to pretend the last four months never happened. Always a surly lot, the nation’s TV critics—whose semiannual press tour kicks into high gear this week in Los Angeles—are disappointed, if not downright...

Published Sun, Jan 11 2009 10:10 PM by News

Filed under: Broadcast, Fox, ABC, CBS, NBC, Grey's Anatomy, The CW, 90210, Print Edition, Kath & Kim, Heroes, Knight Rider, Criminal Minds, Melrose Place, Critics Poll, Skins
DVR Use Varies by Show Genre, Study Says

There is a correlation between program type and the level of digital video recorder playback a show gets, according to a new analysis by a leading media agency. Steve Sternberg, executive VP at Magna Global, said nearly all action and sci-fi drama show...

Published Thu, Nov 6 2008 2:23 PM by News

Filed under: Fringe, Broadcast, The Office, Pushing Daisies, Desperate Housewives, Dirty Sexy Money, 90210, Chuck, My Own Worst Enemy, Heroes, Gossip Girl, Lipstick Jungle, DVR, One Tree Hill, Supernatural, Smallville, Magna Global, Terminator: The Sarah Connor Chronicles, Steve Sternberg, Priviledged, Prison Break, Ghost Whisperer
Studio, CW in Talks for New ‘Melrose Place’

First “90210,” now ... “Melrose”? The CW and CBS Paramount Network Television are “exploring” the possibility of creating a new version of “Melrose Place,” according to a rep for the studio. “Melrose Place,” of course, was the hugely successful spinoff...

Published Tue, Oct 28 2008 6:48 PM by News

Filed under: Broadcast, The CW, 90210, CBS Paramount Network Television, Heather Locklear, Melrose Place
iTunes Has Sold 200 Million TV Show Episodes, 1 Mil in HD

Hailing itself as the most popular online TV store, Apple’s iTunes Store has sold more than 200 million show episodes, including topping the 1 million mark for HD episodes. Apple began offering HD television content last month, charging $2.99 per episode...

Published Thu, Oct 23 2008 7:00 AM by News

Filed under: Digital, Fox, ABC, CBS, NBC, iTunes, HD, The CW, 90210, Gossip Girl, Warner Bros., Valentine
CW to Shrink Shows for Election Night Cut-Ins

“90210” and “Privileged” are shrinking for election night, as episodes that will air on Nov. 4 will be one minute shorter to allow election updates from CW affiliates. Ninety percent of CW affiliates are planning to take advantage of the cut-in opportunity...

Published Tue, Oct 21 2008 4:11 PM by News

Filed under: Broadcast, Election, The CW, 90210, Privileged
Fox Orders Full Season of ‘Fringe’

Fox is feeling fine about “Fringe,” ordering a full season of the freshman series from creators J.J. Abrams, Alex Kurtzman and Roberto Orci. The network has ordered nine additional episodes of the sci-fi thriller, for a total of 22. The Bad Robot/Warner...

Published Wed, Oct 1 2008 9:00 PM by News

Filed under: Fringe, J.J. Abrams, Broadcast, Fox, 90210, Roberto Orci, Alex Kurtzman
Prime-Time Ratings Keep Angst at Bay

It could have been a lot worse. That’s the bottom line from the first few days of the 2008-09 television season, which got under way last week amidst a higher-than-normal level of angst among network suits. With so many shows taking nine-month hiatuses...

Published Sun, Sep 28 2008 11:45 PM by News

Filed under: Fringe, Broadcast, Ratings, Grey's Anatomy, Dancing With the Stars, How I Met Your Mother, 90210, Print Edition, Heroes, Knight Rider, The Mentalist, Do Not Disturb, Worst Week, Boston Legal, Criminal Minds, Two and a Half Men
The CW Settles Into '90210'

The CW’s “90210” received a full-season order, or 22 episodes, today. The "Beverly Hills, 90210" update set several records during its premiere earlier in the month, scoring the highest rating in the network’s key women 18- to 34-year-old demographic...

Published Mon, Sep 22 2008 9:39 PM by News

Filed under: Broadcast, The CW, 90210, Dawn Ostroff
CW/Honda Sweepstakes Dubbed Broadcast’s Biggest

The CW and Honda are teaming up for what they call the largest sweepstakes in broadcast history. To enter, all one must do is watch The CW’s prime-time schedule from Sept. 29 through Oct. 2 to have an opportunity to win a 2009 Honda Fit. During the contest...

Published Mon, Sep 22 2008 3:55 PM by News

Filed under: Broadcast, The CW, 90210, Gossip Girl, One Tree Hill, Honda, CWickies

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