NBCU arm promoting pic
The Business of Television
TV News: Women@NBCU partners with Weinstein Co. -- Femme-centric NBCUniversal marketing-and-content arm Women@NBCU is driven by corporate synergy. But as it makes the leap to theatrical advertising, it's with a feature from outside the fold: Women@NBCU has partnered with the Weinstein Co. to promote "I Don't Know How She Does It" across all the Women@ platforms.

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Posted Wed, Aug 31 2011 7:00 AM by Variety - TV News
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