Fewer than 3% of U.S. TV households are still completely unready for the digital transition on June 12, Nielsen said today. As of May 10, 3.3 million or 2.9% of households are completely unprepared, down from 3.5 million unready households in Nielsen’s last update less than two weeks ago. The number of completely unready households declined two-tenths of a percent from 3.1% of households. Among different demographics, Asian households made the greatest improvement, dropping from 4.1% completely unready households to 3.4%. African Americans, Hispanics and those under age 35 also made slight improvements. Nielsen saw the percentage of unready African American and Hispanic households decline from 5.9% to 5.7% and 5.0% to 4.9%, respectively. Unready households headed by those under the age of 35 decreased from 5.7% to 5.4%. Albuquerque-Santa Fe, N.M., remains the most unready market among Nielsen’s 56 metered markets. In the market, 8.47% of households are completely unprepared for the transition, down slightly from 8.8% as of April 26. Texas markets Dallas-Fort Worth and Austin take the No. 2 and 3 spots with 6.67% and 5.31%, respectively. Providence, R.I.-New Bedford, Mass. represents the least unready market, with 0% households completely unready.

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Posted Wed, May 13 2009 3:11 PM by News