Lifetime Movie Network’s premiere of “Natalee Holloway” Sunday night ranks as the highest rated and most viewed movie in the network’s history. “Holloway,” based on the novel “Loving Natalee: A Mother’s Testament of Hope and Faith,” scored a 1.8 rating and 3.2 million total viewers among viewers P+2. That bested the second part of “Capture of the Green River Killer,” which scored a 1.5 rating and 2.4 million viewers P+2 in March 2008. Sunday night’s premiere also was the highest rated telecast among women 18-49 in all of basic cable over the last 12 months, scoring a 2.5 rating and 1 million viewers in the demographic. In addition to total viewers and women 18-49, the film also set network records among households (3.4 rating, 2.4 million households) and women 25-54 (2.7 rating, 1.1 million viewers).

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Posted Mon, Apr 20 2009 7:26 PM by News