The fight over how Emmys for new media will be distributed has been resolved, ending a protracted battle between the National Academy of Television and the Academy of Television Arts & Sciences in ATAS’ favor. “In successfully terminating the proceedings, the parties have agreed that broadband content should be judged as television within existing primetime and daytime television awards categories, rather than as a stand-alone delivery platform,” the two groups said in a statement. New York-based NATAS, which hands out the news, documentary and sports Emmys, had wanted to create a new broadband Emmy Awards category. Los Angeles-based ATAS, which runs the Primetime Emmys, objected to NATAS’ creation of a new-media Emmy category. “The National Academy has accepted and validated all broadband and other issues that served as the long-standing positions of the Television Academy, which were upheld by a panel of arbitrators in two rulings rendered in late 2007 and mid-2008,” the parties said in a statement.

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Posted Tue, Mar 24 2009 3:42 PM by News