March 2009 - The Business of Television -

Checking in With Past Honorees

The historic presidential election, the economic downturn, the changing face of media—a lot went down in 2008. The changes wrought by those and other events are reflected in our update on some past TelevisionWeek Media Buyer of the Year honorees going...

Published Sun, Mar 1 2009 9:13 PM by News

Filed under: Advertising, Print Edition, Donna Speciale, Howard Nass, John Muszynski, Mel Berning, Peter Olsen, Tim Spengler, Media Buyer of the Year, Cathleen Campe

The CW Lives!

OMFG: Three years and nearly 1,000 days after it launched, The CW finally seems to have found its identity—and, more importantly, questions about its viability are fading away. Building on the momentum of 2-year-old pop culture sensation “Gossip Girl...

Published Sun, Mar 1 2009 10:35 PM by News

Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, Bruce Rosenblum, Nancy Tellem, One Tree Hill, America's Next Top Model, Supernatural, Melrose Place, The Game, John Maatta, Everybody Hates Chris, WWE Smackdown!, Thom Sherman

NCC Elevates Schaefer to President and CEO

National Cable Communications named Greg Schaefer president and CEO. Mr. Schaefer has been president since 2004. NCC, owned by Comcast Cable, Cox Communications and Time Warner Cable, is the nation’s top spot cable advertising-sales firm. (Editor: Baumann...

Published Mon, Mar 2 2009 11:16 AM by News

Filed under: Cable, Advertising, John Schaefer, National Cable Communications, NCC

TV Everywhere—As Long as Pay for View

Jeff Bewkes hopes to put more TV on the Internet, but he's going to make consumers prove they've paid for it. Time Warner, the largest owner of cable networks including TNT, Cartoon Network, CNN and HBO, sat back and watched as broadcasters such...

Published Mon, Mar 2 2009 11:01 AM by News

Filed under: Cable, Digital, Hulu, Web Video, Time Warner, Jeffrey Bewkes

YES Renews Francesa Deal, Adds 'NFL Now' Simulcast

YES Network, the New York area regional sports network, said it reached a new deal with WFAN-AM radio to simulcast Mike Francesa’s “The NFL Now” live during football season. YES also renewed its agreement with WFAN to simulcast Mr. Francesa’s weekday...

Published Mon, Mar 2 2009 12:07 PM by News

Filed under: Cable, YES Network, Mike’D Up: Francesa On The FAN, John Filippelli, The NFL Now, YES, WFAN, Mike Francesa

Lifetime Renews 'Rita' for 2nd Season

Lifetime Television said it picked up a second season of its original primetime comedy “Rita Rocks.” Twenty new episodes have been ordered from Media Rights Capital. The series premiered in October and has been paired with the off-network sitcom “Reba...

Published Mon, Mar 2 2009 1:30 PM by News

Filed under: Cable, JoAnn Alfano, Media Rights Capital, Rita Rocks, Lifetime Television, Reba

‘Idol Tonight’ Gets Fourth Season on TV Guide Net

TV Guide Network ordered a fourth season for “Idol Tonight,” its pre-show for Fox’s “American Idol.” The program will return with hosts and former show contestants Kimberly Caldwell and Justin Guarini. The show also will have Taylor Hicks, winner of the...

Published Mon, Mar 2 2009 12:58 PM by News

Filed under: Cable, TV Guide Network, Idol Tonight, Justin Guarini, Kimberly Caldwell, Taylor Hicks

Epix Taps MTV Executive Menzel

Epix, the premium cable service being launched by Viacom, its Paramount Pictures unit, Lionsgate and MGM, has hired Courtney Menzel from Viacom unit MTV Networks as its senior vice president of content distribution. Menzel will continue to work under...

Published Mon, Mar 2 2009 12:52 PM by News

Filed under: Cable, Viacom, MGM, Lionsgate, Paramount Pictures, Epix, Courtney Menzel, Denise Denson

ABC Gives 'Life on Mars' a Finale

ABC is giving fans of "Life on Mars" some closure. The network has told producers that it won't be ordering any additional episodes beyond the 17 currently in the works for this season. But rather than play the usual "Let's-wait...

Published Mon, Mar 2 2009 8:13 PM by News

Filed under: Broadcast, ABC, Steve McPherson, Life on Mars

'Brian McKnight' Picked Up by CW Plus Stations

Litton Entertainment’s “The Brian McKnight Show” added The CW Plus to its list of clearances for fall 2009, the distributor announced today. The CW Plus is a collection of stations in markets smaller than the top 99 markets across the country. CW Plus...

Published Mon, Mar 2 2009 5:56 PM by News

Filed under: Syndication, Litton Entertainment, The CW, Brian McKnight, Larry Klein, The Brian McKnight Show, CW Plus, Russ Myerson

‘Fallon’ Debuts Strong in Early Ratings Data

Jimmy Fallon returned strongly to late-night TV based on early ratings returns. Monday night’s debut of NBC’s “Late Night With Jimmy Fallon” scored a 2.3 rating/8 share in metered-market households, giving the franchise the highest metered-market rating...

Published Tue, Mar 3 2009 11:56 AM by News

Filed under: Broadcast, Jimmy Fallon, TV Ratings, Late Night with Jimmy Fallon

Rainbow Promises Interactive Ads in Upfront

Rainbow Media said it will be offering interactive advertising during this year’s upfront. The interactive elements will be available to subscribers on cable systems owned by Rainbow parent Cablevision Systems. “The interactive elements available to advertisers...

Published Tue, Mar 3 2009 11:13 AM by News

Filed under: Cable, Advertising, Cablevision, Rainbow Media, Arlene Manos

NBC Universal to Sell Ad Time in Litton’s Syndie Shows

NBC Universal Domestic Television Distribution will be selling the national advertising in shows syndicated by Litton Entertainment during the 2009-10 television season, the companies announced Tuesday. Litton’s series include “The Brian McKnight Show...

Published Tue, Mar 3 2009 12:38 PM by News

Filed under: Syndication, Litton Entertainment, NBC Universal Domestic Television Distribution, Bo Argentino

Obama Nominates Genachowski to Lead FCC

President Barack Obama made it official today, nominating Julius Genachowski to be chairman of the Federal Communications Commission. “I can think of no one better than Julius Genachowski to serve as chairman of the Federal Communications Commission,...

Published Tue, Mar 3 2009 1:57 PM by News

Filed under: Broadcast, Cable, Digital, Advertising, Syndication, FCC, Politics, Julius Genachowski

Video: Daisy’s Bold Call on Mobile TV

TelevisionWeek reporter Daisy Whitney has been drinking the mobile video Kool-Aid and she tells you why in this week’s New Media Minute. For starters, TV networks like TNT, A&E and VH1 have all recently launched iPhone applications in a bid to make...

Published Tue, Mar 3 2009 3:21 PM by News

Filed under: Digital, New Media Minute, Daisy Whitney, mobile video

March 2009 - The Business of Television

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