In an attempt to develop an equivalent to MTV for the Web video generation, online television studio Next New Networks today debuted a network devoted to the creation of music videos, with Verizon on board as the launch sponsor.
Called “$99 Music Videos,” the network will premiere new videos every Thursday at its site (99dollarmusicvideos.com) and on YouTube, iTunes and other Web destinations.
Verizon’s advertising will focus on pitching its FiOS high-speed Internet service. The campaign also will include brand integration in the episodes. Verizon will help promote the series, Next New Networks said.
The network was created by Next New Networks’ founding partner Fred Seibert, who was the original creative director at MTV. Also on board is Next New’s Felicia Williams, who was formerly YouTube’s entertainment content manager.
The purpose of $99 Music Videos is to give musicians and filmmakers the opportunity to produce and run high-quality original music videos for no more than $99, with the aim of connecting independent talent with fans.
Music videos are among the most popular types of online videos.
Read the complete post at http://feeds.feedburner.com/~r/tvweek/News/~3/543319817/next_new_networks_launches_mus.php
Posted
Thu, Feb 19 2009 9:00 AM
by
News