February 2009 - The Business of Television -

Sponsors Return for Univision’s ‘Belleza Latina’

Univision Network has enlisted AT&T, JCPenney, State Farm and Maybelline New York and Garnier Fructis as returning sponsors for the third installment of “Nuestra Belleza Latina” (Our Latin Beauty). The title sponsors will be integrated into the beauty...

Published Thu, Feb 26 2009 12:50 PM by News

Filed under: Broadcast, Advertising, Univision, JCPenney, State Farm, AT&T, Univision.com, Nuestra Belleza Latina, Maybelline New York, Garnier Fructis

Stone & Company Puts Cohen in Charge of N.Y. Office

Reality producer Stone & Company Entertainment is expanding eastward, hiring Sarah-Jane Cohen to head up a New York office. Ms. Cohen is executive producer of Stone & Company’s Bravo series “Tim Gunn’s Guide to Style.” She is a former executive...

Published Thu, Feb 5 2009 4:58 PM by News

Filed under: Cable, Sarah-Jane Cohen, Stone & Company Entertainment

Tony Robbins Lands NBC Reality Show

NBC is teaming up with self-help guru Tony Robbins and "Biggest Loser" producer Reveille for a reality show that aims to radically transform the lives of participants—in most cases without surgery, million-dollar prizes or drill sergeant...

Published Mon, Feb 9 2009 10:00 PM by News

Filed under: Broadcast, NBC, Reveille, Howard Owens, Paul Telegdy, Tony Robbins, Noah Oppenheim, Mark Koops, Bruce Beresford-Redman

E! Launches ‘Kendra’ Show, Playing off ‘Girls Next Door’ Success

E! Entertainment Television said it is launching a new reality show featuring Kendra Wilkinson of “The Girls Next Door.” The new series, tentatively titled “Kendra,” follows the youngest of Playboy founder Hugh Hefner’s blondes now that she’s left the...

Published Tue, Feb 3 2009 11:36 AM by News

Filed under: Cable, E!, Fox Television Studios, Prometheus Entertainment, The Girls Next Door, Kendra Wilkinson, Kendra, Alta Loma Entertainment

DTV: Alternative Uses for Digital Subchannels

As broadcasters figure out how to slice up the digital subchannel real estate freed up by the discontinuance of their old analog channels, some will use the bandwidth for things other than traditional TV programming. The Fox-owned station group and many...

Published Sun, Feb 1 2009 10:47 PM by News

Filed under: Digital, Fox, Print Edition, MyNetworkTV, Digital Bandwidth, WFLD, WPWR

‘Ross the Intern’ Moves to TheInsider.com

Ross Mathews has come onboard as a celebrity interviewer for TheInsider.com. Mr. Mathews got his break on “The Tonight Show With Jay Leno,” where he filmed segments and did celebrity interviews for seven years as “Ross the Intern.” Mr. Mathews will host...

Published Thu, Feb 19 2009 5:37 PM by News

Filed under: Broadcast, Digital, CBS, The Insider, Ross Mathews, Inside Dish With Ross Mathews, TheInsider.com, Ross the Intern

ABCNews.com, CBS Interactive Increase Traffic

ABCNews.com saw its number of unique visitors increase 24% in January to 22.1 million from the previous month. Driven by coverage of the presidential inauguration, ABCNews.com page views increased 14% to 214.1 million, while video views were up 50% from...

Published Wed, Feb 11 2009 2:25 PM by News

Filed under: Digital, Barack Obama, CBS Interactive, ABCNews.com, CBSNews.com, CBS.com, Last.fm, CES, TV.com, CNET.com, Blotter, CBSSports.com

Goldfish Sponsors Cartoon’s Recess Week

At a time when most networks and marketers are looking for ways to keep viewers glued to the tube, particularly when a commercial airs, a cable channel and an advertiser are encouraging young people to go outside and play instead of watching TV. Pepperidge...

Published Wed, Feb 25 2009 6:00 AM by News

Filed under: Advertising, Media Planner, Cartoon Network, Pepperidge Farm, National Recess Week

Kardashian to Host MTV Cribs Awards

MTV will present the inaugural MTV Cribs Awards, hosted by Kim Kardashian, March 7 at 1 p.m. The awards show celebrates the biggest and most luxurious homes. Honors will be presented in the following categories: Bachelor/Bachelorette Crib, Sneaker Collection...

Published Fri, Feb 27 2009 5:40 PM by News

Filed under: Cable, MTV, Kim Kardashian, MTV Cribs Awards, Cribs

Oxygen Gets ‘Pretty Wicked’ March 31

Oxygen will launch “Pretty Wicked,” a competition reality series about inner beauty, on March 31. The eight-episode series will challenge girls to “beautify” their insides for a grand prize of $50,000. “America’s Next Top Model” winner CariDee English...

Published Tue, Feb 10 2009 12:39 PM by News

Filed under: Cable, Oxygen, Dr. Jenn Berman, Amy Introcaso-Davis, Pretty Wicked, CariDee English, R.J. Cutler, Kyle Cease, Actual Reality Pictures, Jonas Larsen, Mia Tyler

Sony Pictures TV Brings Thomas Aboard

Sony Pictures Television named Dan Thomas senior VP for branded entertainment. Mr. Thomas previously was senior VP for sales development and marketing at Univision Communications. In his new post, Mr. Thomas will work with clients and agencies to bring...

Published Sun, Feb 8 2009 9:40 PM by News

Filed under: Broadcast, Digital, Syndication, Print Edition, Sony Pictures Television, Dan Thomas

Satellite TV vs. TV Stations, Round Two

For the second time in two days, Congress is hearing calls for a major revamping of the laws governing compensation of TV stations and programmers by satellite-television providers and cable companies. The discussion comes as Congress starts considering...

Published Wed, Feb 25 2009 4:36 PM by News

Filed under: Broadcast, Cable, Comcast, Congress, NCTA, Satellite, TV Stations

TV Ad Prices Falling, Media Buyer Says

Unit costs for prime-time commercials on network television dropped 15% in the fourth quarter, a media buyer said. The average spot cost $122,133 according to media agency TargetCast tcm. That finding was based on an analysis of data from SQAD Inc.’s...

Published Tue, Feb 3 2009 10:33 AM by News

Filed under: Broadcast, Research, Media Planner, Economy, Gary Carr, TargetCast tcm

Alloy, UTA Launch Video Network for Teen.com

Alloy Media+Marketing, whose sister company Alloy Entertainment developed The CW television series “Gossip Girl” and “The Sisterhood of the Traveling Pants” films, is partnering with United Talent Agency to start a short-form video network for its Teen...

Published Fri, Feb 27 2009 1:25 PM by News

Filed under: Digital, Gossip Girl, UTA, LG Electronics, United Talent Agency, Haute and Bothered, Alloy, Private, Teen.com

‘Springer,’ ‘Wilkos,’ ‘Maury’ May Move Productions to Connecticut

NBC Universal is in negotiations to bring productions including “The Jerry Springer Show” to Connecticut as the state offers tax incentives to lure the TV industry. Connecticut Governor M. Jodi Rell today issued a release saying NBC Universal and the...

Published Fri, Feb 27 2009 6:01 PM by News

Filed under: Syndication, NBC Universal, Maury, The Steve Wilkos Show, The Jerry Springer Show

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