February 2009 - The Business of Television -

Stone & Company Puts Cohen in Charge of N.Y. Office

Reality producer Stone & Company Entertainment is expanding eastward, hiring Sarah-Jane Cohen to head up a New York office. Ms. Cohen is executive producer of Stone & Company’s Bravo series “Tim Gunn’s Guide to Style.” She is a former executive...

Published Thu, Feb 5 2009 4:58 PM by News

Filed under: Cable, Sarah-Jane Cohen, Stone & Company Entertainment

FCC Approves Time Warner Cable Spinoff

The Federal Communications Commission today approved the plan to separate Time Warner Cable from Time Warner. The main item still standing in the way of the spinoff is a tax letter from the Internal Revenue Service, according to analyst Craig Moffett...

Published Wed, Feb 11 2009 10:30 AM by News

Filed under: Cable, FCC, Time Warner Cable, Craig Moffett

VH1 Offers Show Clips via iPhone App

VH1 is the latest cable programmer to launch an iPhone application, with the news today that it’s rolling out celebrity photos and show clips this month to the popular cell phone. VH1’s effort follows iPhone app introductions earlier this week by cable...

Published Wed, Feb 11 2009 1:21 PM by News

Filed under: Digital, Apple, iPhone, VH1, Best Week Ever

Newhart Chosen for NAB Hall of Fame

Actor-comedian Bob Newhart will be inducted into the NAB Broadcasting Hall of Fame by the National Association of Broadcasters. Mr. Newhart will be recognized as part of the NAB Show Television Luncheon on April 20 in Las Vegas. The award will be presented...

Published Wed, Feb 4 2009 3:01 PM by News

Filed under: Broadcast, NAB, National Association of Broadcasters, Bob Newhart, NAB Show

Study Says Theater Spots Deliver Ad Message

It’s long been said that the best way to sell television is by using television. Now the Cinema Advertising Council is saying it’s the commercials in movie theaters that have helped cable television networks get viewers to tune in to new programs. The...

Published Wed, Feb 4 2009 6:00 AM by News

Filed under: Advertising, Media Planner, Cinema Advertising Council

TMZ Taps Russo as General Manager

Pamela Russo has been named general manager of TMZ, it was announced today by Harvey Levin and Jim Paratore, executive producers of “TMZ.” Ms. Russo will be in charge of increasing the strength of the franchise brand, including the television show and...

Published Thu, Feb 5 2009 4:01 PM by News

Filed under: Syndication, TMZ, TMZ.com, Pamela Russo

MTV Unveils ‘New Afternoons’

MTV will launch “New Afternoons on MTV” with hosts Adrienne Bailon and MTV Tr3s VJ Carlos Santos on Feb. 16. The afternoon block, airing from 4-6 p.m., will feature new episodes of “Sex … With Mom and Dad” with Dr. Drew, “Room Raiders 2.0” and “Parental...

Published Tue, Feb 3 2009 5:15 PM by News

Filed under: Cable, MTV, MTV.com, Dissed, New Afternoons on MTV, MTV Mobile, Sex … With Mom and Dad, Dr. Drew, Adrienne Bailon, Jim Cantiello, Carlos Santos, Room Raiders 2.0, Parental Control, MTV Detox

Fox Business Network Expands Distribution on Dish

Fox Business Network said its distribution has grown to nearly 50 million homes, thanks to a new deal with Dish Network, which hadn’t carried the channel previously. The deal with Dish also puts Fox News Channel on Dish's Classic Bronze 100 tier,...

Published Tue, Feb 3 2009 1:11 PM by News

Filed under: Cable, Dish Network, Fox News Channel, Fox Business Network

Costas Joins MLB Network Lineup

Baseball fan Bob Costas has joined the lineup for the MLB Network. Mr. Costas will continue his duties at NBC Sports, including hosting NFL and Olympics coverage, but MLB Network will be his exclusive cable outlet, the channel said Tuesday. On MLB Network...

Published Tue, Feb 3 2009 12:50 PM by News

Filed under: Cable, Bob Costas, MLB Network

Tony Robbins Lands NBC Reality Show

NBC is teaming up with self-help guru Tony Robbins and "Biggest Loser" producer Reveille for a reality show that aims to radically transform the lives of participants—in most cases without surgery, million-dollar prizes or drill sergeant...

Published Mon, Feb 9 2009 10:00 PM by News

Filed under: Broadcast, NBC, Reveille, Howard Owens, Paul Telegdy, Tony Robbins, Noah Oppenheim, Mark Koops, Bruce Beresford-Redman

Campbell Takes Health to Heart

The Campbell Soup Co., in an integrated marketing campaign, will promote women’s heart health in all of ABC’s daytime programming during the month of February. The campaign, including the programming, advertising and public service announcements, will...

Published Sun, Feb 1 2009 10:50 PM by News

Filed under: Advertising, SoapNet, Disney-ABC Television Group, Campbell Soup Co., ABC Daytime

Original Programming on Ad-Supported Cable Nets Hits Record High

The amount of original programming on advertising-supported cable networks hit an all-time high during the fourth quarter of 2008, the Cabletelevision Advertising Bureau said Monday. The CAB counted 1,837 original cable shows, which account for two-thirds...

Published Mon, Feb 2 2009 12:14 PM by News

Filed under: Cable, Advertising, Cabletelevision Advertising Bureau, CAB

Super Bowl XLIII Is Second Most-Watched Ever

Sunday night’s telecast of Super Bowl XLIII, in which the Pittsburgh Steelers defeated the Arizona Cardinals, was watched by 95.4 million viewers, ranking as the second most-watched Super Bowl ever. Last night’s game also ranks as the third most-watched...

Published Mon, Feb 2 2009 4:41 PM by News

Filed under: Broadcast, The Office, Super Bowl, TV Ratings

TheWB.com Pushes ‘Daisies,’ Valentine’s Theme

TheWB.com has added full episodes of “Pushing Daisies” to its roster of shows. The first five episodes of the ABC series are currently available for viewing. Also, TheWB.com will get viewers in the mood for Valentine’s Day Feb. 9-17 with relationship...

Published Tue, Feb 10 2009 2:04 PM by News

Filed under: Digital, Pushing Daisies, TheWB.com, Smallville, Gilmore Girls, Everwood, Friends, Angel, Buffy, Valentine's Day, The O.C.

Lifetime, Merscom to Create Show-Based Games

Lifetime Networks and game publisher Merscom are teaming to create four new casual games based on Lifetime’s original shows. The deal includes the production of two hidden-object adventure PC games, a downloadable PC simulation game and a game created...

Published Tue, Feb 10 2009 4:06 PM by News

Filed under: Cable, Digital, Lifetime Networks, MyLifetime.com, Merscom, Games

February 2009 - The Business of Television

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