In the latest effort to wring revenue from YouTube, parent company Google said Wednesday that it will sell ad space on YouTube search-result pages. That means advertisers can buy keywords related to YouTube videos, similar to the model Google pioneered for search ads. Users will see online commercials on the right=hand side of the screen when they conduct searches on YouTube. The service is called YouTube Sponsored Videos. Google has been under pressure to monetize its $1.65 billion purchase of YouTube two years ago. In recent months, YouTube has started selling pre-roll ads before long-form content and also lets users buy goods by clicking on links in certain videos.

Read the complete post at http://feeds.feedburner.com/~r/tvweek/News/~3/451498319/your_ad_here_youtube_sells_spa.php

---

Posted Thu, Nov 13 2008 12:12 AM by News