TNT is launching a new promotional campaign and revamped on-air graphics to highlight its plans to increase original programming to three nights by next year. The changes are the first since TNT debuted its “We Know Drama” tagline in 2001. Back then, the network needed to tap movie stars to convey the...
TNT’s new series, Steven Bochco’s “Raising the Bar,” set a record for cable by attracting 7.7 million viewers for its premiere. The premiere outpaced the previous mark set by USA Network’s “The 4400,” which drew 7.4 million viewers in 2004. The biggest launch so far this season was USA’s “In Plain Sight...
TNT said it has sold special sponsorships for its new series “Raising the Bar” to Focus Features, Nissan and Quiznos. “Raising the Bar,” the legal drama from Steven Bochco, is set to premiere Sept. 1. The second episode of the series will feature an extended trailer for Focus Features’ new film “Burn...