Before deciding to put Jay Leno in prime time, NBC offered its 8 p.m. timeslot to Oprah Winfrey. NBC Universal CEO Jeff Zucker said that the notion of Oprah having a nightly show in prime time wasn’t a new idea. NBC talked to Ms. Winfrey about two years ago, Mr. Zucker said. She passed but said she might...
NBC is encouraged by the reaction from advertisers and media buyers to its new 10 p.m. Jay Leno show, network ad sales President Michael Pilot said. Mr. Pilot said NBC is positioning the new show as Jay Leno in primetime, rather than a late-night show at 10 p.m. The distinction is important, he said...
The bad economy doesn't mean the upfront TV advertising market will collapse, according to NBCU Universal boss Ben Silverman. "If you're going to get out of a recession, you need to sell stuff," the co-chairman at NBC Entertainment and NBC Universal Television Studio said. "I think...
NBC is betting laughter is the best medicine when it comes to beating the upfront blues. Since the network once again is skipping a traditional upfront week presentation to advertisers, it's decided to assemble its top comedic talent—including Conan O'Brien and Jay Leno—for an exclusive showcase...
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Thu, Apr 9 2009
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Filed under: Broadcast, NBC, The Office, Jay Leno, Jimmy Fallon, 30 Rock, Conan O'Brien, Upfront, Jerry Seinfeld, Seth Meyers, Rainn Wilson, Roots