While paid ads will get most of the attention during NBC’s telecast of the Super Bowl on Sunday, network parent NBC Universal is hoping to steal its share of the big day’s big buzz with a well-orchestrated promotional blitz that will focus on virtually all units of the company. NBC’s network schedule...
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The Business of Television
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News
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Sun, Jan 25 2009
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Filed under: Broadcast, NBC, The Office, Jay Leno, Chuck, Print Edition, Conan O'Brien, The Tonight Show, Heroes, Kings, Super Bowl, Medium, 3-D, Southland, John Miller