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Big media's new research coalition's mixed message

It's not an academic exercise. No, it's a research foundation. It's a competitor to Nielsen. No, it's not a slap at Nielsen at all. Confused? We are too. The conference call detailing the media industry's creation of the Coalition for...

Posted to Company Town by Company Town on Thu, Sep 10 2009
Filed under: Filed under: Advertising, Television, TV Ratings, Big Media

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