Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s important because advertising is bought and sold based...
There’s a flood of new television programming poised to hit prime-time broadcast television this month compared to last year’s paltry, strike-reduced menu. But advertising buyers say they won’t be fooled by broadcast ratings that look comparatively good—or cable numbers that look bad. The strike-scarred...
One week’s worth of commercial ratings left ABC ahead of the pack in terms of the numbers that determine how much ad revenue networks can take in. HEALTHY The ABC hospital drama “Grey’s Anatomy” scored a 6.97 C3 rating. Among adults 18 to 49, ABC averaged a 3.49 C3 rating—a measurement that calculates...