It's not an academic exercise. No, it's a research foundation. It's a competitor to Nielsen. No, it's not a slap at Nielsen at all. Confused? We are too. The conference call detailing the media industry's creation of the Coalition for...
Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s important because advertising is bought and sold based...
One week’s worth of commercial ratings left ABC ahead of the pack in terms of the numbers that determine how much ad revenue networks can take in. HEALTHY The ABC hospital drama “Grey’s Anatomy” scored a 6.97 C3 rating. Among adults 18 to 49, ABC averaged a 3.49 C3 rating—a measurement that calculates...
ABC says that in the first week of the new television season it was the leading network when measured by C3, the commercial ratings used for buying and selling television commercials. ABC says that among viewers 18- to 49-years old, it had a 13% advantage over its rival broadcast networks. ABC’s posted...