Syndicators got little rest between sweep ratings periods, as programmers are gearing up for May sweeps just three weeks after the finish of a rare March sweep. From April 23 until May 20, distributors are putting their shows on the road, planning theme weeks, running contests and celebrating anniversaries...
CBS Television Distribution’s “Dr. Phil” was the only show to post a week-to-week original syndication rating increase during the first complete week of the March sweep period, ending March 15. “Phil” gained 6% to a 3.8 household rating, the show’s second-highest rating of the season. A majority of programs...
Syndicators are getting ready to roll out the stunt programming for a rare March sweeps ratings period, and stations are struggling to figure out what to do with what promises to be difficult-to-analyze data. Usually held in February, the spring sweep was moved back a month to accommodate the original...
Election Day won’t just be a ratings boon for news programming; several syndicators are taking advantage of the occasion to provide a launching pad for their November sweeps fare. CBS Television Distribution’s “The Oprah Winfrey Show” is holding a two-day live event Tuesday and Wednesday. On Tuesday...