Syndicators got little rest between sweep ratings periods, as programmers are gearing up for May sweeps just three weeks after the finish of a rare March sweep. From April 23 until May 20, distributors are putting their shows on the road, planning theme weeks, running contests and celebrating anniversaries...
Syndicators are getting ready to roll out the stunt programming for a rare March sweeps ratings period, and stations are struggling to figure out what to do with what promises to be difficult-to-analyze data. Usually held in February, the spring sweep was moved back a month to accommodate the original...