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Affiliates airing NBC Universal’s “The Office” are rolling out the show’s syndication advertising campaign, ahead of the customary July pushes. NBC, without a new first-run program to advertise this year, is focusing its promotional energy on “The Office,” which is entering broadcast syndication in September...
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With syndication challenged by the rough economy, distribution companies are looking beyond the current business model for ways to pare spending and make their product more affordable for stations. Larger distribution houses like Warner Bros. Domestic Television Distribution and NBC Universal Television...
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A rarity in syndication is arriving next season, as Twentieth Television’s “Are You Smarter Than a 5th Grader?” is making pod-busting commercial options available to stations. Podbusters, the short bits of entertainment content sandwiched between commercials to frustrate ad-skipping via digital video...
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Syndicators got little rest between sweep ratings periods, as programmers are gearing up for May sweeps just three weeks after the finish of a rare March sweep. From April 23 until May 20, distributors are putting their shows on the road, planning theme weeks, running contests and celebrating anniversaries...
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The July nationwide premiere of Debmar-Mercury’s “The Wendy Williams Show” will mark the television syndication industry’s latest embrace of test-marketing programs to prove their mettle before going national. It’s an adaptation to the deteriorating marketplace that other independent syndication companies...
Posted to
The Business of Television
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News
on
Sun, Apr 19 2009
Filed under:
Filed under: Syndication, The Wendy Williams Show, Debmar-Mercury, Print Edition, Mort Marcus, Tyler Perry's House of Payne, Chuck Larsen, Tom Green Live!, Hank Cohen, Trifecta Entertainment and Media, Tyler Perry's Meet the Browns, October Moon Television
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NBC Universal’s Jeff Gaspin, who in a former life created VH1’s landmark “Behind the Music” series, spends much of his time these days working behind the scenes. As president and chief operating officer of the Universal Television Group, Mr. Gaspin has one of the broadest portfolios in television. He...
Posted to
The Business of Television
by
News
on
Sun, Mar 29 2009
Filed under:
Filed under: Broadcast, Cable, Digital, Syndication, Bravo, NBC Universal, Print Edition, Sci Fi Channel, USA, Jeff Gaspin, Universal Television Group
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Comedian George Lopez’s new late-night cable show on TBS may be a preview of things to come for syndicated television distributors looking beyond the broadcast TV market. Looking to launch at 11 p.m. in November, Mr. Lopez’s show has a fight ahead as it elbows into the field of competitors, including...
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As Rachael Ray’s syndicated show airs its 500th episode April 1, her brand continues to grow among viewers looking for convenient ways to cook and care for their families. Ms. Ray is the driving force behind a growing empire of products, including her own magazine, several nonprofit organizations and...
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Syndicators are getting ready to roll out the stunt programming for a rare March sweeps ratings period, and stations are struggling to figure out what to do with what promises to be difficult-to-analyze data. Usually held in February, the spring sweep was moved back a month to accommodate the original...
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Thanks for your recent editorial entitled “NATPE Take-Home: Change Is Imperative” (TelevisionWeek, Feb. 2). We understand that to be true. We are all dealing with economic stress and there is no segment of our business immune from the pressure of trying to find a better business model for the future...
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The collateral damage from Tribune’s bankruptcy filing in December is rippling through the syndication industry, with Disney-ABC Domestic Television taking a $60 million writedown on deals with the TV station owner and News Corp. setting aside $10 million to deal with the problem. On top of those charges...
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NBC Universal Television Distribution’s “The Steve Wilkos Show” will be back in 2009, with stations in major markets renewing the spinoff from “The Jerry Springer Show” for a third season. ROGER 'WILKOS' The "Springer" spinoff and its bald-headed host will be back for a third season...
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Sony Pictures Television named Dan Thomas senior VP for branded entertainment. Mr. Thomas previously was senior VP for sales development and marketing at Univision Communications. In his new post, Mr. Thomas will work with clients and agencies to bring digital projects to Sony’s Crackle.com Web site...
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Disney-ABC Domestic Television’s “Legend of the Seeker” will continue for another season, as Tribune Broadcasting’s owned stations have renewed the weekend drama. The sale means the first-run fantasy-adventure hour has been cleared in 35% of the country and seven of the top 10 markets for the 2009-10...
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Anxiety is a common emotion at this year’s National Association of Television Program Executives conference in Las Vegas, as the shaky economy and thin station budgets threaten participation and attendance. Rick Feldman, president-CEO of NATPE, is well aware of that, but he’s tempering concerns with...