The July nationwide premiere of Debmar-Mercury’s “The Wendy Williams Show” will mark the television syndication industry’s latest embrace of test-marketing programs to prove their mettle before going national. It’s an adaptation to the deteriorating marketplace that other independent syndication companies...
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Sun, Apr 19 2009
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Filed under: Syndication, The Wendy Williams Show, Debmar-Mercury, Print Edition, Mort Marcus, Tyler Perry's House of Payne, Chuck Larsen, Tom Green Live!, Hank Cohen, Trifecta Entertainment and Media, Tyler Perry's Meet the Browns, October Moon Television
Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein distinguished themselves among syndicators at NATPE this year by being one of the few companies actually rolling out new product. Debmar is gearing up for the fall rollout of “The Wendy Williams Show,” and despite already sealing up a majority...
Television syndication executives are looking to weather an economic storm in 2009 in which the revenue travails at TV stations will move up the chain toward programming distributors, affecting nearly every move they make. Speaking at TelevisionWeek ’s ninth annual Syndication Roundtable, syndication...
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Sun, Dec 7 2008
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Filed under: Syndication, Debmar-Mercury, CBS Television Distribution, Print Edition, TMZ, Mort Marcus, The Bonnie Hunt Show, Jim Paratore, Oprah Winfrey, NBC Universal Television Distribution, Syndicated Network Television Association, Mitch Burg, Syndication Roundtable, Bo Argentino, John Nogawski
Testing syndicated shows is important, CBS Television Distribution President John Nogawski agreed with Debmar-Mercury Co-President Mort Marcus at TelevisionWeek’s Syndication Roundtable. “I don’t think we should be putting shows on the air and testing it on their air,” Mr. Nogawski said. While Mr. Marcus...
Both station groups and distributors of syndicated programming stand to benefit from test runs of new shows, Debmar-Mercury Co-President Mort Marcus said at TelevisionWeek’s Syndication Roundtable. When Mr. Marcus was asked how syndication companies can grow in the face of a rocky economy in 2009, he...
Television syndication executives say they’re expecting to trim fat from their businesses as they look toward a 2009 in which the economy struggles to find its footing. At TelevisionWeek ’s ninth annual Syndication Roundtable, panelists including CBS Television Distribution President John Nogawski said...
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Tue, Dec 2 2008
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Filed under: Syndication, Debmar-Mercury, CBS Television Distribution, TMZ, Mort Marcus, The Bonnie Hunt Show, Jim Paratore, NBC Universal Television Distribution, Syndicated Network Television Association, Mitch Burg, Syndication Roundtable, Bo Argentino, John Nogawski
One of the biggest franchises in the world of board games hits the small screen on Sept. 22 with the launch of “Trivial Pursuit: America Plays” from distributor Debmar-Mercury. The series, based on the best-selling board game, will involve viewers at home. Audiences will get to contribute questions to...