Television syndication executives are looking to weather an economic storm in 2009 in which the revenue travails at TV stations will move up the chain toward programming distributors, affecting nearly every move they make. Speaking at TelevisionWeek ’s ninth annual Syndication Roundtable, syndication...
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Sun, Dec 7 2008
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Filed under: Syndication, Debmar-Mercury, CBS Television Distribution, Print Edition, TMZ, Mort Marcus, The Bonnie Hunt Show, Jim Paratore, Oprah Winfrey, NBC Universal Television Distribution, Syndicated Network Television Association, Mitch Burg, Syndication Roundtable, Bo Argentino, John Nogawski
As prime-time TV advertisers are exploring more ways to make the most of their TV time in light of rising DVR use, syndicated programming already is employing shorter commercial breaks that yield higher viewer recall. “There’s no better place in a cluttered advertiser environment to deliver a message...
Television syndication executives say they’re expecting to trim fat from their businesses as they look toward a 2009 in which the economy struggles to find its footing. At TelevisionWeek ’s ninth annual Syndication Roundtable, panelists including CBS Television Distribution President John Nogawski said...
Posted to
The Business of Television
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News
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Tue, Dec 2 2008
Filed under:
Filed under: Syndication, Debmar-Mercury, CBS Television Distribution, TMZ, Mort Marcus, The Bonnie Hunt Show, Jim Paratore, NBC Universal Television Distribution, Syndicated Network Television Association, Mitch Burg, Syndication Roundtable, Bo Argentino, John Nogawski