ESPN Classic will air a 10-hour marathon of “Breaking Barriers” on Jan. 20 to celebrate Barack Obama’s inauguration as president. An additional seven hours of the series, which profiles ground-breaking African American athletes such as Jackie Robinson, Arthur Ashe and Jack Johnson, will air Jan. 19 to...
ESPN is launching a series of live promotional spots for its new live morning editions of “SportsCenter.” The spots feature a real “SportsCenter” staffer, 25-year-old Steve Braband, who will appear in as many as 25 15- and 30-second spots per day. ESPN cameras will follow Braband over a three-week period...