As the broadcast networks prepare to unveil their schedules for the 2009-10 season to advertisers in New York next week, Magna has taken a look at what was once a TV staple: the sitcom. Steve Sternberg, executive VP for audience analysis at Magna, a division of Interpublic’s Mediabrands, notes in a new...
What happens to football fans, in terms of their TV viewing, in the days following “Super Sunday”? Do they experience “Monotonous Monday” or “Tiresome Tuesday”? Nielsen IAG set out to determine which TV programs will most engage NFL fans now that talk of Super Bowl and Pro...
ABC Entertainment President Steve McPherson said he’d like to expand the network’s comedy portfolio by adding more traditional sitcoms to its programming mix. The network once dominated the comedy space with meat-and-potatoes half-hours such as “Roseanne” and “Home Improvement.” But while ABC has had...
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The Business of Television
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Fri, Jan 16 2009
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Filed under: Broadcast, TCA, ABC, Grey's Anatomy, Jimmy Kimmel, Steve McPherson, Sitcoms, King of the Hill, The Goode Family, According to Jim, Comedies, Shonda Rhimes
Now that the U.S. government has gotten into the bailout business in a big way, is it too much to ask that Congress next consider legislation to shore up the small screen’s sorry sitcom industry? OK, as the sentence above suggests, my joke-writing ability clearly poses no danger to Chuck Lorre, Tina...