Michael Phelps may be hogging all the glory, but if NBC’s marketing division had any say in the matter, Greg Daniels would be walking away from the Beijing Games with a gold medal or two of his own. The executive producer of NBC’s comedy anchor “The Office” has given the Peacock a major promotional coup...
The ringing endorsement from the Beijing Olympics is that broadcast still takes the gold in media. Despite all the hype about the Olympics being available on digital platforms, broadcast television’s massive reach is dominating the viewership and ratings breakdown. According to NBC’s Total Audience Measurement...
The Olympic Games carry a storied tradition not only of physical achievements, but technological advances in television as well. With the world watching, networks carrying the Games have utilized the latest advances in production technology to showcase the events. Whether it’s the Dive-Cam, the Rail...
Two days before leaving for Beijing last week, NBC News Channel President Bob Horner still hadn’t finished his personal packing. The good news, however, was that everything else about his Charlotte, N.C.-based operation’s major undertaking on behalf of NBC-affiliated stations seemed to be proceeding...
NBC Sports says it’s nearing the end of its Olympic ad sales marathon, with 90% of its commercial inventory sold. While executives with experience selling big-ticket sports repeat the adage that the last 10% is the hardest, Seth Winter, senior VP for sales for NBC Sports & Olympics, said the Beijing...
When the Beijing Olympics starts Aug. 8, NBC will begin a two-week period of offering 2,200 hours of live coverage online, up from two hours at the Turin, Italy, Winter Games just two years ago. That staggering leap in coverage signals the maturation of Web video technology and the business model that...
The U.S. Olympic team bound for the Beijing Olympics boasts a strong supply of veterans complemented by a sprinkling of rookies, all of whom should help the Americans formulate a formidable attack on the medal count. Track and field events are typically the most compelling at a Summer Olympic Games,...