Michael Phelps may be hogging all the glory, but if NBC’s marketing division had any say in the matter, Greg Daniels would be walking away from the Beijing Games with a gold medal or two of his own. The executive producer of NBC’s comedy anchor “The Office” has given the Peacock a major promotional coup...
NBC Sports says it’s nearing the end of its Olympic ad sales marathon, with 90% of its commercial inventory sold. While executives with experience selling big-ticket sports repeat the adage that the last 10% is the hardest, Seth Winter, senior VP for sales for NBC Sports & Olympics, said the Beijing...