The Great Nielsen Meltdown of 2009 should come as no surprise to anyone who’s ever seen one of the company’s paper diaries. Until about a week ago, I actually had no clue just how the ratings giant collected data from consumers. Nielsen loves to shroud just about everything it does in secrecy, no doubt...
If Americans continue to prepare themselves at the current rate for the June 12 switch to all-digital television signals, the number of homes that aren’t ready by the deadline could be quite small, vindicating the Obama administration’s decision to push back the transition. Last week, the Nielsen Co...
In the end, a bad brew of poor planning and politics led Congress to delay the nation’s transition to all-digital television signals by three months to June 12. In the poor planning column: An underfunded coupon program to help pay for analog converter boxes; public outreach in some markets that raised...
As we look for silver linings to the dark clouds overshadowing our industry, we should remember that—although it may not feel like it—we are at a time of opportunity. As the global economy continues to find its footing, we’re seeing that the greatest opportunities lie in an ability to deliver more tangible...
In an effort to learn more about how digital video recorder usage is affecting television viewing, TiVo has quintupled the number of homes in its StopWatch ratings service to 100,000. Early results: Viewers are watching more TV than they did a year ago. The bigger sample will decrease the margin of error...
As the song “Take Me Out to the Ball Game” suggests, not everyone who’s watching baseball on television is doing it in his living room. Turner Broadcasting, which televised baseball’s American League Championship Series last month, commissioned new research to find out how many people are watching games...