-
Affiliates airing NBC Universal’s “The Office” are rolling out the show’s syndication advertising campaign, ahead of the customary July pushes. NBC, without a new first-run program to advertise this year, is focusing its promotional energy on “The Office,” which is entering broadcast syndication in September...
-
Miss USA is going green to kick off NBC Universal’s Earth Week. NBC Universal has been able to generate tens of millions of dollars worth of sponsorship revenue during its Green Is Universal Earth Week in the spring and Green Week programming stunts in the fall. The Earth Week promotion is the company...
-
NBC Universal’s Jeff Gaspin, who in a former life created VH1’s landmark “Behind the Music” series, spends much of his time these days working behind the scenes. As president and chief operating officer of the Universal Television Group, Mr. Gaspin has one of the broadest portfolios in television. He...
Posted to
The Business of Television
by
News
on
Sun, Mar 29 2009
Filed under:
Filed under: Broadcast, Cable, Digital, Syndication, Bravo, NBC Universal, Print Edition, Sci Fi Channel, USA, Jeff Gaspin, Universal Television Group
-
The frequent use of Apple’s iPhone to view mobile video is spurring television networks to develop new programs, services and features for Internet-enabled cell phones, or “smartphones.” NBC Universal and MTV Networks are among the media companies that are working to capitalize on the iPhone-stoked demand...
-
When Jeff Zucker took over NBC Entertainment in 2000, he was all about supersizing. Now the buzzword is “right-sizing” for Mr. Zucker, who as NBC Universal chairman is in charge at a time when his broadcast network is undergoing some of the most radical changes in the history of the medium. Over the...
-
Off-network syndication offerings for 2009 are slim, but with syndicators and stations concerned about the tough economy, the segment’s importance will grow considerably in the next couple of seasons. Along with being the network’s top-rated show, NBC Universal’s “The Office” makes its way to broadcast...
Posted to
The Business of Television
by
News
on
Sun, Dec 14 2008
Filed under:
Filed under: Syndication, The Office, Grey's Anatomy, NBC Universal, How I Met Your Mother, Print Edition, Sci Fi Channel, Lifetime, Twentieth Television, My Name Is Earl, Ion Television, CSI, Law & Order: SVU, Criminal Minds, Medium, Disney-ABC, CBS TV Distribution, Ghost Whisperer, Bones, Everybody Hates Chris, Trifecta Entertainment & Media, The Hills, Laguna Beach, Cold Case Files, Numb3rs, CBS Domestic Television, CSI: NY
-
Last week’s avalanche of pink slips emanating from Viacom and NBC Universal may be the worst of it for the immediate future, but media executives will have to digest more bad news on the economic and advertising fronts before television industry workers feel much security. “I think for now, meaning over...
Posted to
The Business of Television
by
News
on
Sun, Dec 7 2008
Filed under:
Filed under: Broadcast, Cable, Viacom, NBC Universal, Print Edition, NBC News, Philippe Dauman, CNBC, Jeff Zucker, Layoffs
-
NBC Universal is touting new research that shows marketers should maintain their advertising to women because they control the bulk of household spending and are looking for ways to shop smarter as the economy weakens. Susan Malfa, senior VP of ad sales for NBC Universal’s Bravo and Oxygen, points to...
-
Just a year after being acquired by NBC Universal, Oxygen Media has rebranded, cut costs, added distribution and viewers and pumped up its profits. Now it’s ready to add some new original series and launch a new e-commerce business selling products attached to its brand and programming. New shows in...
Posted to
The Business of Television
by
News
on
Sun, Nov 16 2008
Filed under:
Filed under: Cable, iVillage, NBC Universal, Print Edition, NBCU, Oxygen, Live Out Loud, Tori & Dean, The Girls, Lauren Zalaznick, Dance Your Ass Off, The Naughty Kitchen
-
With its third Green Week, NBC is not just talking about being green on its shows—its shows are being produced in a more environmentally conscious way. As part of NBC Universal’s Green Is Universal initiative, steps are being taken to change the way “Lipstick Jungle,” “NBC Nightly News With Brian Williams...
-
NBC Universal’s union with Web video shop 60 Frames last week may usher in a new urgency on the part of independent Web producers to cozy up to big media. Web shows and producers increasingly say they need a big draw to break away from the pack. A celebrity, brand or deal with a company such as MySpace...