Flying in the face of the recession—and the dip in attendance at industry events so far this year, including the Consumer Electronics Show—this week’s South by Southwest Interactive Festival in Austin, Texas, is expecting at least a 20% rise over last year’s attendance figure of 9,000. SXSW boasts a...
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Sun, Mar 15 2009
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Filed under: Digital, PBS, Google, Print Edition, MySpace, Revision3, Digitas, MTV, ICM, MSN, Microsoft, CAA, Initiative, IBM, SXSW, Macrovision, Politico, New York Times, Kraft Foods, Wired
More than 25 years ago, MTV revolutionized entertainment for teens. A hip, edgy music network with videos that spoke to the younger generation, MTV became a symbol for how to reach youth. The network is still a mega-powerful brand, but the next big change in how kids are entertained may originate from...
Despite the failing economy, cable network executives presenting new shows at the Television Critics Association’s Winter Press Tour said maintaining spending on original programming is a priority. While tightened belts appeared to have kept some networks from attending the cable portion of the tour...
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Sun, Jan 11 2009
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Filed under: TCA, Cable, AMC, Print Edition, MTV, Spike TV, National Geographic Channel, The Cleaner, A&E, TV Land, Economy, The Beast, The Prisoner
Time Warner Cable’s decision to pay Viacom more to carry networks including MTV and Nickelodeon demonstrates that when programmers and cable operators fight over money, it’s the pipeline that feels the pinch first and faces more downside risk. Viacom last week threatened to pull its 19 channels off Time...
Since the beginning of TV, music programming has been an integral part of the success of the medium, from “Your Hit Parade” to “American Bandstand,” “The Ed Sullivan Show” and “Soul Train,” and finally to MTV, a network initially predicated on marketing music in short-form video bits 24/7. Music Programming...
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Sun, Nov 30 2008
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Filed under: Broadcast, Cable, Fuse, Print Edition, MTV, Sundance Channel, American Idol, Music Choice, Disney Channel, Current TV, QVC, Music Programming, indiMusic TV, High School Musical
Summer is usually a strong season for cable networks, but this year several networks endured a rocky third quarter. With cable drawing viewers away from the broadcast networks, most quarters end with a long list of cable networks touting new ratings records. But during the third quarter this year, G4...
In one of the first deals of its kind that will let a network group measure engagement with Internet video, MTV Networks has partnered with online video measurement firm Visible Measures to track specific consumer interaction with MTV’s Web video programming. Engagement is a highly sought-after metric...