A historic presidential campaign is ending with a blitz of negative ads and a surge in spending by the presidential candidates, but a surprise shortfall in spending by independent groups. It’s also ending with the unexpected emergence of Georgia, North Dakota and Arizona as battleground states and intense...
All three broadcast networks are producing hourlong editions of their flagship newscasts on Monday, the eve of the groundbreaking, high-stakes national election. At last count on Friday, it appeared the rare second half-hour would be carried by significant numbers of local stations, even though clearance...
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The Business of Television
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Sun, Nov 2 2008
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Filed under: Broadcast, ABC, CBS, Barack Obama, Election, Print Edition, John McCain, Good Morning America, ABC News, World News, Nightly News
It may be the end to the presidential campaign, but Tuesday’s vote kicks off a high-stakes battle over media issues in the next Congress and administration. Broadcasting, advertising and consumer groups say that no matter who wins the presidency, there will be major changes in Congress, the Federal Communications...
The 2008 race for the presidency has been memorable for many reasons, not the least of which is the jaw-dropping effect it has had on the television industry. The campaign brought to media companies a record $750 million in advertising revenue—of which local stations and the broadcast and cable networks...
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The Business of Television
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News
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Sun, Oct 26 2008
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Filed under: Broadcast, Cable, CBS, NBC, Saturday Night Live, MSNBC, Barack Obama, Election, Katie Couric, Print Edition, John McCain, tom brokaw, SNL, Political Ads, Sarah Palin, Keith Olbermann, Chuck Todd, Chris Matthews
As the presidential election nears, there is a question about whether Sen. John McCain could be facing not just the bad economy and voters’ dislike of George Bush, but a “Tina Fey problem.” Pollster Bennett, head of Manchester, N.H.-based American Research Group, said Ms. Fey’s portrayal of GOP vice...
If viral video views were tea leaves, fortune tellers might predict Democratic presidential candidate Barack Obama will win the election in November. He’s way ahead in online video views for both the month and the year. Online video views, of course, are not a predictor of electoral outcomes, but they...
The pitch and tone at the Democratic National Convention signals that the final two months of the campaign are going to be hard fought, with more TV advertising in more states than ever before. David Plouffe, the campaign manager for Democratic nominee Barack Obama, told the convention the candidate...