NBC is encouraged by the reaction from advertisers and media buyers to its new 10 p.m. Jay Leno show, network ad sales President Michael Pilot said. Mr. Pilot said NBC is positioning the new show as Jay Leno in primetime, rather than a late-night show at 10 p.m. The distinction is important, he said...
NBC has begun conversations aimed at keeping Carson Daly on board as host of the network’s late-late-night franchise “Last Call.” Mr. Daly’s current deal with the network expires in August. Some television industry insiders had wondered whether NBC would want to continue Mr. Daly’s show in the wake of...
While paid ads will get most of the attention during NBC’s telecast of the Super Bowl on Sunday, network parent NBC Universal is hoping to steal its share of the big day’s big buzz with a well-orchestrated promotional blitz that will focus on virtually all units of the company. NBC’s network schedule...
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Sun, Jan 25 2009
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Filed under: Broadcast, NBC, The Office, Jay Leno, Chuck, Print Edition, Conan O'Brien, The Tonight Show, Heroes, Kings, Super Bowl, Medium, 3-D, Southland, John Miller
NBC affiliates, which have seen their late local news lead-ins shrink along with the network’s prime-time performance, are going to work to make “The Jay Leno Show” as 10 o’clock-friendly as possible in order to improve the odds that the programming gamble pays off. A working group of affiliate representatives...
Jay Leno’s “The Tonight Show” is a cash cow in late night. But just how much advertising revenue it will generate in prime time is anyone’s guess, media buyers say. According to TNS Media Intelligence, “The Tonight Show” generates about $926,000 in ad revenue every night for NBC. Spots cost $50,877 for...
Do you think Jay Leno will work in prime time? “It depends on the definition of ‘work.’ NBC is trying to radically alter the traditional definition, which is laudable. However, the real decision-makers here are advertisers, affiliates and, most importantly, the viewers.” —Ted Harbert, president...
Cheers to NBC for shaking up the business last week. Under the leadership of Jeff Zucker, NBC announced the stripping of a new talk/variety show with Jay Leno at the 10 p.m. hour, starting next fall. The reaction from many in the business is that it’s either going to succeed brilliantly or fail miserably...