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Hulu last week rolled out a batch of new initiatives to make the Web-video site appealing to more users. One group of users that was left out: Spanish speakers. That oversight may not be surprising, given the television advertising industry’s ambivalent attitude toward the demographic. As networks get...
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Television executives are preparing to wage the same war music executives have been fighting for more than a decade—the battle against pirates. That’s because piracy of TV shows is growing faster on the Web than is the illegal sharing of movies and music, according to Big Champagne, a media measurement...
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As the route to finding television shows online grows more cluttered and confusing every day, several Web sites have seized the increased opportunities to guide Internet users through that intricate maze. TVGuide.com, for one, has capitalized on viewers’ need to sift through the mass of shows on video...
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It’s officially become a two-horse race to win the premium programming crown on the Web. You probably know who the equines are, but I’ll name names anyway: YouTube and Hulu. OK, those sites are already pretty much the dominant homes of online video. But they’ve come at it from vastly different positions...
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Harsh economic times, coupled with the surge of content distribution across multiple platforms, may have you wondering if network branding still matters. Network executives cutting budgets may find themselves asking what is truly necessary. In tough economic times people want to escape, and what your...
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Overshadowed by the more popular Hulu, Comcast-owned online video portal Fancast is tapping its parent’s connections to make a bigger name for itself online. Fancast, an online video destination for television shows, draws nearly 3 million unique visitors each month, less than half of Hulu’s audience...
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Since online video is one of the few advertising mediums expected to grow this year, it will be a closely watched marketing category. According to eMarketer, Web video advertising spending will rise 45% to $850 million in 2009, a year in which most other mediums are expected to shed value. As a result...
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On soap operas, the sexy leads will often kiss, date, mate, hiss, throw things, break up, make up and kiss again. And that works on a soap. But the whole on-again-off-again thing isn’t quite so cute when it comes to the digital television transition. Many consumers are fed up with the mixed messages...
Posted to
The Business of Television
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News
on
Sun, Feb 8 2009
Filed under:
Filed under: Cable, Digital, DTV, YouTube, iTunes, Hulu, Print Edition, Veoh, Netflix, TV Guide, AOL, Apple TV, Boxee, Satellite, DTV Delay, Cord Cutting, Live Sports
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Internet television executives and advertising buyers are predicting that Web video will outpace other ad mediums in this bleak economic year—but by how much or how little varies widely depending on whether you ask a portal, ad network or advertiser representative. There’s one thing most experts agree...
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The CBS-owned television-centric Web site TV.com is set to announce it will be carrying content from the company’s broadcast network as well as TV partners including PBS, Showtime, Endemol and Sony—in other words, lots of professionally produced content that also is seen on the television. Starting to...
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Both Hulu and YouTube increased the number of videos their Web sites delivered in November, but the much smaller of the two is resting its fortunes on traditional television programming. In fact, a look at the most-viewed TV shows on Hulu underscores the differing tastes of online and traditional TV...
Posted to
The Business of Television
by
News
on
Sun, Jan 4 2009
Filed under:
Filed under: Digital, YouTube, The Office, Family Guy, Hulu, Print Edition, Gossip Girl, SNL, One Tree Hill, House, Arrested Development, American Dad, Grey’s Anatomy, It's Always Sunny in Philadelphia
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When a Hulu user posted a message on Twitter earlier this month about “terrible performance problems” on the Fox-NBC online video site, a Hulu executive replied with an e-mail address and an offer to fix the problem. That’s because Hulu’s employees conduct daily Internet searches to learn what’s being...
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Online video sites want to get to know you better. The Sony-owned Webvideo destination Crackle is developing tools to offer personalized video recommendations to site visitors based on their past viewing history. NBC-Fox venture Hulu introduced a similar feature earlier this month. They join video sites...
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To better understand who is watching online video, Hulu and online video advertising network Broadband Enterprises inked separate deals with online audience measurement firm Quantcast to track demographics for their Web videos and ads. The pair of deals follows news late last week that the Disney-ABC...
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When given the choice of ad to watch before an online program, a whopping 88% of Hulu viewers are opting to view a two-minute advertisement in exchange for no ads during the rest of the show. That’s in lieu of watching the normal Hulu commercial load of about four 30-second ads in a 22-minute program...