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TO: Our advertisers FROM: CBS, Fox, ABC, NBC and the CW RE: This year’s TV upfront You’ve been singing the same song for months: Money is tight. You want price rollbacks. You’ve got no reason to put down cash early when scatter looks so cheap and is so readily available. So, yeah, we realize this upfront...
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What you need to know about social media: Social media is dead. It’s a boom time for social media. Online ads rule. Online ads don’t work. Twitter is hot. Twitter is passé. Marketers peddling media properties find the confusing and contradictory headlines an invitation to reach for the Maalox or tune...
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Many pundits foresee audience fragmentation created by new digital media models as the potential downfall of the film and television industries. They contend the splintering of the audience will make it too difficult to charge appropriate transactional or subscription fees, or to package audiences for...
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American satirist H.L. Mencken once said: “No one ever went broke under-estimating the intelligence of the American public.” Take P.T. Barnum’s Feejee Mermaid, for example, purportedly the shriveled remains of a tiny washed-up mermaid that wowed audiences in 1842 and essentially launched Barnum’s career...
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The economy has become an equal-opportunity offender, cutting budgets and personnel across industries nationwide. When it comes to TV, that has meant fewer advertising dollars and tighter programming development. When it comes to the recession’s effect on diversity in Hollywood, well ... people would...
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Harsh economic times, coupled with the surge of content distribution across multiple platforms, may have you wondering if network branding still matters. Network executives cutting budgets may find themselves asking what is truly necessary. In tough economic times people want to escape, and what your...
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“I will never break a story on the Internet.” —anonymous local news director It was 2004, and Jonathan Leess had just started the interactive division of the CBS Television Stations group. With a vision of integrating content and advertising on-air and online, he went out to the stations to rally support...
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In February, “The Biggest Loser” will celebrate its 100th episode as part of its seventh season. Suffice to say, “The Biggest Loser” is doing very well domestically. It may surprise you to learn the show is also a worldwide hit, airing in more than 90 countries with original productions in 25 countries...
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The term “celebreality” was coined by VH1, but other cable and broadcast networks have all been quick to cash in on the money-spinning format with a host of celebrity reality vehicles including danceshows, docu-soaps, business competitions and more. With a huge array of choices and a large and invested...
Posted to
The Business of Television
by
News
on
Sun, Jan 11 2009
Filed under:
Filed under: Broadcast, Dancing With the Stars, Print Edition, Celebrity Fit Club, Extra, Guest Commentary, VH1, Maria Lopez, Mel B., Joey Fatone, Scott Sternberg, The Singing Office
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Knock. Knock. Knock. “I regret to inform you that your husband (name, rank, Social Security number) is dead.” That’s what first drew me to the world of “Army Wives”: the realization that the women depicted live under the daily fear that they’ll get a knock on the door from one of the “suited ones” or...