OMFG: Three years and nearly 1,000 days after it launched, The CW finally seems to have found its identity—and, more importantly, questions about its viability are fading away. Building on the momentum of 2-year-old pop culture sensation “Gossip Girl,” The CW this season appears to have achieved a breakthough...
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Sun, Mar 1 2009
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Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, Bruce Rosenblum, Nancy Tellem, One Tree Hill, America's Next Top Model, Supernatural, Melrose Place, The Game, John Maatta, Everybody Hates Chris, WWE Smackdown!, Thom Sherman
The CW is sticking with the script. That’s the word from CBS Corp.’s Nancy Tellem and Warner Bros.’ Bruce Rosenblum, the executives responsible for overseeing their companies’ interests in the 3-year-old network. While broadcasters such as NBC and MyNetworkTV have begun trimming the amount of time they...
Posted to
The Business of Television
by
News
on
Sun, Mar 1 2009
Filed under:
Filed under: Broadcast, The CW, 90210, Print Edition, Dawn Ostroff, Gossip Girl, CBS Corp., Warner Bros., Bruce Rosenblum, Nancy Tellem
It’s unlikely The CW’s Dawn Ostroff will ever forget just how important “Gossip Girl” has been to her success. The network’s president of entertainment is constantly reminded of the “Gossip” gang—and not just because the Internet can’t get enough of the sexy soap opera. On the wall right behind her office...