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Fox’s on-air promotions team has quietly opened a new front in TV’s ongoing war against digital video recorders. With little fanfare, the network in recent weeks has started sprinkling its commercial breaks with what it’s calling “TiVo-busters”—spots designed to be effective even when viewers use a DVR...
Posted to
The Business of Television
by
News
on
Sun, Mar 8 2009
Filed under:
Filed under: Broadcast, Fox, Advertising, NBC, Print Edition, TiVo, BBC America, DVR, Lie To Me, Joe Early