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Media moguls say they’re starting to see signs of a bottom to the recession and the beginnings of an upturn in the advertising market—just in time for the upfront advertising sales season. Last week, several major media companies reported they took their lumps in the first quarter, but their top executives...
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Sun, May 10 2009
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Filed under: Broadcast, Cable, Print Edition, Earnings, Leslie Moonves, CBS Corp., Scripps Networks, Rupert Murdoch, Economy, Walt Disney Co., John Lansing, Bob Iger, New Corp.
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Executives at the National Cable & Telecommunications Association’s Cable Show ’09 last week were relatively upbeat about their prospects. “We’re an industry that is still growing customers,” said Pat Esser, CEO of Cox Communications. Consumers see their broadband connection and their cable TV connection...
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Sun, Apr 5 2009
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Filed under: Cable, David Levy, Print Edition, David Zaslav, Discovery Communications, Comcast, Cox Communications, Turner Broadcasting, NCTA, Brian Roberts, Rupert Murdoch, Economy, Cable Show, Pat Esser
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Will the kids advertising market be affected by the recession, which has rocked ad sales on most other broadcast and cable networks? It depends who you ask. Kids Programming Recession Woes Not Kid Stuff . . . More » Disney Finds Its Movers . . . More » The kids networks say the key categories that drive...
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The year 2009 has brought out the bear in all of us, even the normally bullish and upbeat crowd at the annual South by Southwest Interactive Festival in Austin, Texas. The once playful and partying attendees were mostly business at this year’s event, which expected to see about a 20% bump in attendance...
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Sun, Mar 22 2009
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Filed under: Digital, Print Edition, The Guild, Felicia Day, Diggnation, Economy, DadLabs, SXSW, Alex Albrecht, French Maid TV, Totally Rad Show
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If 2008 was a boom year for Web video, then 2009 looks to be a bust. While advertising dollars directed to Internet television are projected to grow 45% this year, experts nonetheless expect the recession to considerably thin the ranks of digital studios, online video destinations and Web video technology...
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The recession is finally having a deep effect on the national television advertising market. Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time they bought in the upfront. For TVWeek's comprehensive coverage of...
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Sun, Feb 8 2009
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Filed under: Broadcast, ABC, Advertising, CBS, Print Edition, Upfronts, Scripps Networks, Turner Broadcasting, Peter Chernin, Fox Broadcasting, CPM, Economy, Ad Options
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Media companies just aren’t worth what they used to be. News Corp. and Time Warner last week both took billion-dollar writedowns against quarterly earnings as the economy lowered the value of some of their assets. The industry titans said the downturn was steeper than anticipated and the watchword going...
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Sun, Feb 8 2009
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Filed under: Broadcast, Cable, Advertising, Print Edition, Earnings, Scripps Networks, Time Warner, Jeff Bewkes, Rupert Murdoch, News Corp., Economy
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The collateral damage from Tribune’s bankruptcy filing in December is rippling through the syndication industry, with Disney-ABC Domestic Television taking a $60 million writedown on deals with the TV station owner and News Corp. setting aside $10 million to deal with the problem. On top of those charges...
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Internet television executives and advertising buyers are predicting that Web video will outpace other ad mediums in this bleak economic year—but by how much or how little varies widely depending on whether you ask a portal, ad network or advertiser representative. There’s one thing most experts agree...
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If U.S consumers have money troubles on their minds, can it detract from their ability to remember what happens in an eye-catching Super Bowl commercial? The answer, apparently, is yes. According to a Gallup & Robinson study of 12 years’ worth of surveys about recall and likability of advertising...
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Comcast Corp. and Discovery Communications have quietly agreed to a new long-term carriage agreement—proving that not all negotiations between cable operators and programmers have to result in the kind of fireworks that Time Warner Cable and Viacom produced late last year. Like the Viacom-Time Warner...
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Sun, Jan 18 2009
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Filed under: Cable, Viacom, HD, Print Edition, VOD, Discovery Communications, Comcast, Time Warner Cable, Economy, CPI
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Despite the failing economy, cable network executives presenting new shows at the Television Critics Association’s Winter Press Tour said maintaining spending on original programming is a priority. While tightened belts appeared to have kept some networks from attending the cable portion of the tour...
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Sun, Jan 11 2009
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Filed under: TCA, Cable, AMC, Print Edition, MTV, Spike TV, National Geographic Channel, The Cleaner, A&E, TV Land, Economy, The Beast, The Prisoner
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Despite troubled times and ratings erosion, many of the broadcast networks are holding firm to the terms of their upfront advertising deals and are unwilling to offer price concessions, according to ad buyers and network executives. Marketers are facing a deadline for reaffirming the second-quarter TV...
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After a 2008 full of brinksmanship and bullying between television stations and the cable operators that carry their signals, 2009 may shape up as the jittery calm before a bigger political storm over retransmission consent. More than 50% of the agreements that cover the retransmission of local TV stations...
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A year after the Golden Globe Awards were disrupted by the Writers Guild of America strike against the Alliance of Motion Picture & Television Producers, NBC expects the awards show to be a hit again with sponsors as well as viewers. Last year, NBC had to forgo a reported $15 million in advertising...
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Sun, Jan 4 2009
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Filed under: Broadcast, Advertising, NBC, Target, Print Edition, Ad Sales, AT&T, Economy, Citicorp, L’Oreal, Kraft, Golden Globe Awards