As YouTube tries to win over television programmers and the brand advertisers that want to sponsor their shows, the site is offering more flexible terms for providers of premium TV content. The new inducements? Functionality that lets programmers run pre-roll ads before shows and a policy that lets networks...
Despite the ailing economy, baseball is being very, very good to television networks that carry the games. With Opening Day on April 6, sponsors are lining up for the Great American Pastime. “Regular-season baseball sales are holding up very nicely,” said Fox Sports President Ed Goren. “In this environment...
DINESH JAIN Name: Dinesh “Dinni” Jain, president-COO, Insight Communications Vanguard Award: Cable Operations Management How long in current position: Five years. Mr. Jain was appointed president in February 2006, having served as chief operating officer since October 2003. Born: 1964, New York City...
Posted to
The Business of Television
by
News
on
Sun, Mar 29 2009
Filed under:
Filed under: Cable, ESPN, Charlie Collier, AMC, Print Edition, Cox Communications, Time Warner Cable, CNN Worldwide, Cable Show, Vanguard Awards, Dinesh Jain, Robert Stanzione, ARRIS, James Walton, Jay Rolls, Bonnie Hathaway, Sean Bratches, Insight Communications
The National Basketball Association is getting ready for the playoffs with a promotional campaign that its TV partners, ABC, ESPN and TNT, will be using as well. The campaign, launching this week, uses the theme “Where Will Amazing Happen This Year?” as it shows in striking black-and-white some of the...
Summer is usually a strong season for cable networks, but this year several networks endured a rocky third quarter. With cable drawing viewers away from the broadcast networks, most quarters end with a long list of cable networks touting new ratings records. But during the third quarter this year, G4...
Fans of ESPN’s Kenny Mayne know he’s got a dry wit and a deadpan delivery that trusts them to get the joke, whether it’s on him, his confreres at the sports network or the audience. He stoically exercises his familiar funny bone in “Mayne Street,” which is opening new online territory on Oct. 2 as ESPN...