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As previously announced, this is the last regularly-scheduled print edition of TelevisionWeek . From now on the publication will exist exclusively on the Web at its Web site, TVWeek.com. The site has been given a complete redesign, with several new features, including: —Open Mic, a new blog featuring...
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When Fox’s “Prison Break” ran its series finale last month, fans of the show were left wondering if the lead character was really dead. Their response was to go online and post a whole lot of “WTF?s” in chat rooms, fan sites and Twitter, using the Internet acronym for “what the f**k?” For 20th Century...
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Hulu last week rolled out a batch of new initiatives to make the Web-video site appealing to more users. One group of users that was left out: Spanish speakers. That oversight may not be surprising, given the television advertising industry’s ambivalent attitude toward the demographic. As networks get...
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As YouTube tries to win over television programmers and the brand advertisers that want to sponsor their shows, the site is offering more flexible terms for providers of premium TV content. The new inducements? Functionality that lets programmers run pre-roll ads before shows and a policy that lets networks...
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Television executives are preparing to wage the same war music executives have been fighting for more than a decade—the battle against pirates. That’s because piracy of TV shows is growing faster on the Web than is the illegal sharing of movies and music, according to Big Champagne, a media measurement...
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There’s just not enough money to go around on the Web. That’s why the digital studios are tumbling down. The first to fall was Mania TV in March, followed by 60 Frames earlier this month. More will surely shutter in the coming months. The question is, who will be left standing? Digital studios like Deca...
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What you need to know about social media: Social media is dead. It’s a boom time for social media. Online ads rule. Online ads don’t work. Twitter is hot. Twitter is passé. Marketers peddling media properties find the confusing and contradictory headlines an invitation to reach for the Maalox or tune...
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The George Foster Peabody Award is considered by many to be the most prestigious honor in electronic media, akin to the Pulitzer Prize for print journalism. For 2008, the Peabody judges have honored a wide variety of entertainment, news and information media. Among this round of Peabody honorees, HBO...
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In just four years since its founding, YouTube has grown into the world’s most popular video-sharing site. Its emergence as a valuable communications channel has earned a Peabody Award for what the Peabody board called “embodying and promoting democracy.” True to its scrappy essence, the site on April...
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With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online sales will be a bright spot this year. If...
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Buoyed by rapid growth for its online and mobile audiences, cable’s E! Entertainment Television plans to launch a free app for the iPhone and the Google Android phone this week. More apps, the downloadable programs that let cell phones access information feeds, play video and perform other functions...
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When online video news and review site Tilzy.TV said it would host a Web video upfront to bring together media buyers and the best digital studios in a matchmaking event in June, my first thought was, “It’s about time.” Not for Tilzy, but for the online video business. Web video, as we know, is one of...
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In an effort to mine as much advertising revenue as possible from one of the few mediums that’s growing, NBC has hit the road to sell its digital programs on NBC.com. The digital division of the broadcast network recently embarked on a road show to pitch media agencies on the benefits of buying online...
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In a bid to win young audiences online, Food Network is launching a Web site this week designed to reach adults 21 to 34 who are interested in food, drink and pop culture. The new site, Food2.com, comes to market with Newman’s Own on board as a launch sponsor. Food Network has secured additional advertisers...
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The future of broadcast television is mobile. At least that was the message at the National Association of Broadcasters’ NAB Show last week in Las Vegas. While the 83,000 attendees at the annual convention—down about 20% from last year—encountered 3-D TV displays, super-hi-def TV and cheaper cameras...