It may not be as catchy as Year of the Rat or Year of the Dragon, but I’m declaring 2009 the year of branded Web video. I’m not just talking about brand integration—i.e., product placement—in a Web series, though I think that category will continue to thrive as online video spending keeps rising next...
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The Business of Television
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News
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Sun, Jan 4 2009
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Despite layoffs at Web video studios and sliding advertising forecasts, the future is not as bleak as it might seem for online networks that produce targeted shows. Last week research firm eMarketer lopped $1.3 billion off its projections for 2008 online ad spending, revising them to $23.6 billion. But...