NBC Universal’s Jeff Gaspin, who in a former life created VH1’s landmark “Behind the Music” series, spends much of his time these days working behind the scenes. As president and chief operating officer of the Universal Television Group, Mr. Gaspin has one of the broadest portfolios in television. He...
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The Business of Television
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Sun, Mar 29 2009
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Filed under: Broadcast, Cable, Digital, Syndication, Bravo, NBC Universal, Print Edition, Sci Fi Channel, USA, Jeff Gaspin, Universal Television Group
Is Lynne a good mom? Is Gretchen just a gold-digger? Those are the questions that fans of “The Real Housewives of Orange County” on Bravo are chatting about on the mobile Web site for the show, a new-media venue that has seen its usage grow by leaps and bounds. While the television business is seriously...
Frances Berwick, general manager of Bravo, met early one morning last month with senior members of her research and marketing team to find compelling arguments the network can employ in its upfront presentations to advertisers. Various studies show that Bravo’s audience is growing increasingly upscale...
NBC Universal is touting new research that shows marketers should maintain their advertising to women because they control the bulk of household spending and are looking for ways to shop smarter as the economy weakens. Susan Malfa, senior VP of ad sales for NBC Universal’s Bravo and Oxygen, points to...
“Project Runway” is leaving Bravo with a runway show that includes more whimpers than big bangs from the five designers who showed collections Friday in what has become the coda to New York City’s Fashion Week in Bryant Park. Over its five years on Bravo, the runway taping has turned into a must-be-there...
Bravo not only wants viewers to watch, it wants them to throw a party for its shows. The NBC Universal-owned cable network has launched a viewer party promotion called B-Hive to go with the current season of “Project Runway.” Viewers who host get-togethers and post pictures of the festivities online...